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September Lunch - Changing the Game: Driving Direct Marketing Through Data
With Andy Tretiak, CMO, Sporting Innovations, Sporting Club and Sporting KC
Did you know that Sporting KC tailors the content of the marketing to each individual fan, down to your favorite beverage at the park? It’s some impressive direct marketing. Whether you’re a huge sports fan or a data-driven marketer working in the any industry, there’s something to be learned from Kansas City-based tech company, Sporting Innovations (SI), and how it’s using data to transform engagement with fans around the world – and the world of direct marketing.
SI helps sports teams mine aggregated data to understand who their individual fans (customers) are - their behaviors, preferences, habits, and affinities to understand how and why individuals engage with the teams (and brands) they love. Teams can then use this information to personalize their marketing efforts down to the fan, and drive their response rates way above industry averages.
Andy Tretiak will take you through SI’s approach to collecting and analyzing data, how it’s put into action at Sporting KC, and what all marketers can learn from what they’re doing.
Tuesday, September 9
Registration: 11:15 a.m. -11:30 a.m.
Lunch & Program: 11:45 a.m. – 1:00 p.m.
Registrations closes Friday September, 5 at 6:00 p.m.
Plaza III Steakhouse
4749 Pennsylvania Ave
Kansas City, MO 64112
Welcome to Kansas City Direct Marketing Association (KCDMA)!
We are one of the nation's largest and most active direct marketing associations. Our mission is simple: To enhance the image of direct marketing and provide ongoing educational and networking opportunities for its practitioners.
KCDMA offers monthly meetings featuring high-profile direct marketing experts from around the nation, exciting networking events and an annual conference featuring the latest trends and strategies in direct marketing. Learn more.