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BMA - Business Marketing Association
B2B Rising: Behind the Scenes of Marketing Automation
Kansas City Business Marketing Association
Tuesday, May 14, 2013 from 1:30 PM to 7:30 PM (CDT)
Kansas City, MO – Boulevard Brewery
REGISTER AT: http://b2brising.eventbrite.com/
BMA MEMBERS – FREE
AMA/DMA Members – $25
Salesforce.com User Group – $25
Non-Members – $50
Marketing automation is changing the way we do business and this event will give both B2B and B2C marketers a chance to learn more about the options from leading experts.
Join us to hear from Adam Blitzer, Founder and VP of B to B Marketing of Pardot, an ExactTarget company, Mike Martin of Salesforce.com, Sara Zittergruen-Miller and Stephanie Ayers of Perceptive Software and Atri Chatterjee, the CMO of Act-On.
As the keynote speaker, Adam Blitzer will give an overview on marketing automation, discuss consolidation in the space, and project where it’s headed.
Then hear first hand from Stephanie Ayers of Perceptive Software and other corporate marketers who live in the day-to-day trenches of marketing automation. They will give an overview of their current CRM and marketing automation software platform and provide an example that showcase how the switch took them from lofty goals to post campaign analysis.
Welcome to Kansas City Direct Marketing Association (KCDMA)!
We are one of the nation's largest and most active direct marketing associations. Our mission is simple: To enhance the image of direct marketing and provide ongoing educational and networking opportunities for its practitioners.
KCDMA offers monthly meetings featuring high-profile direct marketing experts from around the nation, exciting networking events and an annual conference featuring the latest trends and strategies in direct marketing. Learn more.