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Welcome to KCDMA

May Luncheon: Walking the Legal Line for Direct Marketers

Back by Popular Demand:

Scott Swift is a KCDMA favorite!  He's back for 2014 ... and ready to share the latest developments in the law and how to avoid hot water with your marketing efforts! 

Do you worry that your marketing practices may not function within legal boundaries?  Looking for common sense answers to keep your marketing processes in line? 

Avoid Bad Consequences: All it takes to put the legal gears in motion is one wrong move in how you collect or use data, represent your products, target children online, run your email campaign, conduct your social - media - or in virtually any area of your operation. And the consequences? Angry customers. Bad Publicity. Lawsuits. Even, ultimately, loss of business. Take the best step in protecting your valuable business. 

Know the Laws: As interactive marketing evolves, FTC restrictions tighten and the privacy "buzz" reaches fever pitch; the days when you could leave direct marketing law to your attorney are over. You can't afford to make decisions based on out-of-date knowledge or incorrect understanding of the changing laws, regulations and issues impacting direct marketing.

Stay On Top of the Changing Regulations: You can't afford to comply with the regulations introduced by the Federal CAN-SPAM Act and other regulations. 

About Scott: Scott Swift is an Assistant Vice-President - Claims with AXIS PRO Insurance.  Since 2001, Scott has managed a variety of domestic and international media and technology liability claims involving disputes over trademarks, copyrights, privacy, unsolicited communications, data breaches and defamation. 


Welcome to Kansas City Direct Marketing Association (KCDMA)!

We are one of the nation's largest and most active direct marketing associations. Our mission is simple: To enhance the image of direct marketing and provide ongoing educational and networking opportunities for its practitioners.

KCDMA offers monthly meetings featuring high-profile direct marketing experts from around the nation, exciting networking events and an annual conference featuring the latest trends and strategies in direct marketing. Learn more.