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An Agile Approach to Content Planning
In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix.
As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well and get it done on time?
According to Jeff Julian, Managing Partner of AJi, the power is in planning. At the August meeting, Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.
He’ll share keys to the process:
- How to estimate the size of content needed
- What information to gather and when
- How to plan, review and complete content elements
Don’t miss this great opportunity to get a better understanding of best practices and future trends in this important area. You’ll come away with a “starter plan” to better manage content development. This is a great session that will give you insights no matter what role you have in the marketing cycle.
Date: Tuesday, August 12th
Time: 11:15-11:45AM Registration/Networking
Place: Matt Ross Community Center
Overland Park, KS 66204
Cost $30 KCDMA Members, $45 Nonmembers
Jeff Julian is a Managing Partner of AJi, a software production company based in the River Market. Jeff has been helping companies, such as Microsoft, develop content strategies for over ten years after he launched one of the largest blogging communities, Geekswithblogs.net. He has been a web developer since 1994, a best-selling author of a book on content management system development, and a Microsoft Most Valuable Professional in XML and SharePoint. Jeff's company, AJi is focused on helping clients deliver premium web sites that integrate seamlessly with their backend systems to lower cost and provide higher value to their customers.
- Crown Sponsor: Japs Olson
- Platinum Sponsor: emfluence
- Gold Sponsor: MCH Strategic Data
- Graphics: LAPontin Design
- Print: NextPage
Welcome to Kansas City Direct Marketing Association (KCDMA)!
We are one of the nation's largest and most active direct marketing associations. Our mission is simple: To enhance the image of direct marketing and provide ongoing educational and networking opportunities for its practitioners.
KCDMA offers monthly meetings featuring high-profile direct marketing experts from around the nation, exciting networking events and an annual conference featuring the latest trends and strategies in direct marketing. Learn more.