KCDMA-70th-GOLD


2018 AMBIT AWARDS

KCDMA 2018 AMBIT Categories (You may enter more than one category)

Deadline: February 1, 2018 by 5pm

1. Email Marketing Automated or Triggered Series
Two or more emails in a targeted email campaign that elicited an explicit, desirable response. This could be an onboarding program, lead nurture programs, etc.

2. Online Display Advertising
Banner ads or rich media designed to solicit a measurable response.

3. Response-Driven Web
Activities conducted online (website, microsite, blog, landing page, etc.) to solicit a measurable response.

4.Business-to-Business Space Advertising
Single ad or campaign, any size space, from a magazine, newspaper or supplement (including free-standing or bind-in inserts). The ad must solicit a measurable response to a program returned to the marketer by an identifiable source.

5. Business-to-Consumer Space Advertising
Single ad or campaign, any size space, from a magazine, newspaper or supplement (including free-standing or bind-in inserts). The ad must solicit a measurable response to a program returned to the marketer by an identifiable source.

6. Business-to-Business Direct Mail/Over $2000/M
One or more mailings to business with a budget of more than $2,000 per thousand pieces mailed.

7. Business-to-Business Direct Mail/Over $1000-$2000/M
One or more mailings to business with a budget of between $1,000 and $2,000 per thousand pieces mailed.

8. Business-to-Business Direct Mail/Over $500-$1000/M
One or more mailings to business with a budget of between $500 and $1,000 per thousand pieces mailed.

9. Business-to-Business Direct Mail/Under $500/M
One or more mailings to business with a budget of less than $500 per thousand pieces mailed.

10. Business-to-Consumer Direct Mail/Over $500/M
One or more mailings to consumers with a budget of more than $500 per thousand pieces mailed.

11. Business-to-Consumer Direct Mail/Under $500/M
One or more mailings to consumers with a budget of less than $500 per thousand pieces mailed.

12. Not-for-Profit/Fundraising Direct Mail
One or more mailings in support of not-for-profit cause, organization or event.

13. Business-to-Consumer Integrated Marketing
Material used for two or more media which ran as a campaign.

14. Business-to-Business Integrated Marketing
Material used for two or more media which ran as a campaign.

15. Business-to-Consumer Email
Consumer promotional based email, designed to entice the recipient to take action.

16. Business-to-Business Email
Email targeted at businesses as customer/client, designed to entice the recipient to take action.

17. Non-Profit Email
An email, or email campaign, that supported a non-profit organization in obtaining a goal through fundraising, event ticket sales or sponsorship, or volunteerism.

18. Lead Acquisition Campaign
A targeted campaign across any channel(s) focused on acquiring new customers, new email subscribers or new leads.

19. Organic Search Engine Marketing (SEO)
Explain how you assisted in increasing ranking and streamlining navigation of website(s) through site structure changes, link development, social media and other strategies.

20. Paid Search Marketing (PPC)
Explain how you used advanced techniques and tools to generate more traffic, improve conversion rates and/or increase return on investment. PPC can include post-click optimization (i.e., multivariate landing page testing, heat maps, web analytics, etc).

21. Social Media
Media outlets and individuals who are innovating the use of social media, mobile media, online communities and virtual worlds and collaborative technologies. Specifically, in the areas of business, media, and professional communications, including advertising, marketing, public relations and corporate communications, as well as entertainment, education, politics, and social initiatives.

22. Mobile Marketing Acquisition Campaign
Data driven programs aimed at acquiring customers and marketing products via opt-in SMS/MMS and/or banner ads targeted in 3rd party apps and 3rd party ad networks.
– SMS/MMS
– Banner Ads

23. In-App Mobile Marketing
Data driven programs aimed at retaining and growing customer relationships and transactions with in-app
marketing techniques by the app publisher
– Push Messaging
– Location Marketing (eBeacons and Geo-Location)
– Deals/Offer Redemption
– Loyalty
– Payment

24. Print Only
Any direct mail package, self-mailer or single component of a mail package (outer envelope, letter, brochure, etc.).  Entries will be judged on excellence in print production and complexity.

25. Direct Response and/or Programmatic Broadcast (TV/Radio)
Any short form or long form television campaign.  Please explain your targeting and optimization process.

Consistent Achiever
An entry in any of the above categories can be considered as long as the entry was used at least once during August 1, 2016 and December 1, 2017 and at least once prior to August 1, 2016.