KCDMA AMBIT 2019 CATEGORIES (Campaigns may be entered into more than one category)

Deadline: Feb. 1, 2019, 11:59 p.m.

Eligibility Window: Work must have been in market between August 1, 2017 – December 31, 2018. Results may be measured/reported past the eligibility window.

  • Business-to-Business Integrated Marketing
    Material used for two or more media which ran as a campaign.
  • Business-to-Consumer Integrated Marketing
    Material used for two or more media which ran as a campaign.
  • Non-Profit/Fundraising Direct Mail
    One or more mailings in support of not-for-profit cause, organization or event.
  • Business-to Consumer Direct Mail
    One or more mailings to consumers.
  • Business-to-Business Direct Mail
    One or more mailings to businesses.
  • Business-to-Consumer Print Advertising
    Single ad or campaign, any size space, from a magazine, newspaper or supplement (including free-standing or bind-in inserts). The ad must solicit a measurable response to a program returned to the marketer by an identifiable source.
  • Business-to-Business Print AdvertisingSingle ad or campaign, any size space, from a magazine, newspaper or supplement (including free-standing or bind-in inserts). The ad must solicit a measurable response to a program returned to the marketer by an identifiable source.
  • Business-to-Consumer Digital Media/Advertising
    One or more display ads or rich media, targeted to a specific audience and designed to solicit a measurable response. Includes programmatic buying, dynamic content ads, remarketing/retargeting, etc.
  • Business-to-Business Digital Media/Advertising
    One or more display ads or rich media, targeted to a specific audience and designed to solicit a measurable response. Includes programmatic buying, dynamic content ads, remarketing/retargeting, etc.
  • Response-Driven Web
    Activities conducted on a website, microsite, blog, landing page, etc. to solicit a direct, measurable response. Activities should be tied to and benchmarked against an action-based goal (improved conversion rates, higher than industry average conversion rates, etc.).
  • Email Marketing: Automated or Triggered Series
    Two or more emails in a targeted email campaign that elicited an explicit, desirable response. This could be an onboarding program, lead nurture programs, etc.
  • Business-to-Consumer Email
    Consumer promotion or sales-focused email, designed to entice the recipient to take action.
  • Business-to-Business Email
    Business promotional based email, designed to entice the recipient to take action.
  • Non-Profit Email
    An email, or email campaign, that supported a non-profit organization in obtaining a goal through fundraising, event ticket sales or sponsorship, or volunteerism.
  • Organic Search Engine Marketing (SEO)
    Explain how you assisted in increasing ranking and streamlining navigation of website(s) through site structure changes, link development, social media and other strategies.
  • Paid Search Marketing (PPC/SEM)
    Explain how you used advanced techniques and tools to generate more traffic, improve conversion rates and/or increase return on investment. PPC can include post-click optimization (i.e., multivariate landing page testing, heat maps, web analytics, etc). If you have a Paid Search campaign that included SEO, submit under this category.
  • Social Media
    Media outlets and individuals who are innovating the use of social media, mobile media, online communities and virtual worlds and collaborative technologies. Specifically, in the areas of business, media, and professional communications, including advertising, marketing, public relations and corporate communications, as well as entertainment, education, politics, and social initiatives.
  • Mobile Marketing Campaign
    Data-driven programs aimed at sending SMS/MMS campaigns to opted in audiences and/or banner/native advertising campaigns targeted in third-party apps and third-party ad networks.
  • In-App Mobile Marketing
    Data-driven programs aimed at retaining and growing customer relationships and transactions with in-app marketing techniques, including push messaging, location marketing (eBeacons and/or geolocation), deals/offer redemption, loyalty or payments.
  • Print Only
    Any direct mail package, self-mailer or single component of a mail package (outer envelope, letter, brochure, etc.).  Entries will be judged on excellence in print production and complexity.
  • Direct Response and/or Programmatic Broadcast (TV/Radio/Online Video/Streaming Services)
    Any short form or long form television campaign, online video, radio or streaming service campaign. Please explain your targeting and optimization process.

AmbitAwards_2018_buttons_450x1286

AmbitAwards_2018_buttons_450x1288