Jack Schmid, founder of J. Schmid & Assoc. Inc., Merriam, Kan., will present "Multi-channel Marketing - The Wave of the Future" during the Kansas City Direct Marketing Association monthly meeting on Tuesday, April 12, at Homestead Country Club, 6510 Mission Rd., Prairie Village, Kan. The luncheon meeting is from 11:30 a.m. to 1:30 p.m. and costs $30 for members and $45 for nonmembers.
Schmid will present best practices from industry leaders and explain effective multi-channel marketing strategies and ways to gain competitive advantages. He is an internationally known direct marketing consultant and author. Since its founding in 1983 J. Schmid & Assoc. has become a leading catalog-consulting firm whose clients have included Hallmark Cards, HoneyBaked Ham and Wolferman's.
WorkshopJack Schmid will also lead a workshop on "Comprehensive Direct Marketing Metrics: An Integrated Approach to Measuring Success" from 2 to 4 p.m. He will explain how to select and use performance metrics, measure campaign success by the numbers and conduct performance evaluations of the product, list and creative. Cost to attend both events is $40 for members and $65 for nonmembers.
For information or reservations, call KCDMA at (816) 561-5323. Or visit the Web site at www.kcdma.org.