(Kansas city, mo.) ... David Cacioppo, managing partner of CHRW Advertising, will present "Taming Indigo Wild: Blending Strategy, Creative & Analytics" during the Kansas City Direct Marketing Association meeting on Tuesday, Aug. 9, at the Radisson Hotel Lenexa - Overland Park, 12601 W. 95th Street, (95th & I-35), Lenexa, Kan. The luncheon meeting from 11:30 a.m. to 1:30 p.m. costs $30 for members and $45 for nonmembers. He will tell about his strategic team's success in using multi-channel marketing to build the brand of Indigo Wild, a local business that has gained national and international acclaim for its all-natural body-care products.
Cacioppo has 13 years of experience in advertising, including providing graphics, multimedia, database and interactive services. He is also the CEO of emfluence, CHRW's interactive spinoff.
In an afternoon workshop from 2 to 4, Alan Weber, CEO of Marketing Analytics Group, will present"Connecting Data to Strategy for Non-Geeks" Using examples from his just-released book, "Data-Driven Business Models" Weber will explain how to make data work for creative thinkers without getting bogged down in minutia.
Cost to attend both events is $40 for members and $65 for nonmembers. For reservations call KCDMA at (816) 561-5323.