(KANSAS CITY, MO.) ... Zoann Merryfield will present a lunch-and-learn program for the Kansas City Direct Marketing Association from 11:30 a.m. to 12:30 p.m. on Tuesday, Aug. 10, at Hallmark Cards headquarters, 2501 McGee, Kansas City, Mo. Registration starts at 11 a.m. Cost is $15, including box lunch.

Merryfield is marketing program manager for One-to-One Marketing at Hallmark. She will offer tips on "Maximizing Relationship Marketing," based on the successful Gold Crown rewards program, which now has 10 million members.

For reservations, call KCDMA at (816) 561-5323.