NEWS RELEASE
KANSAS CITY DIRECT MARKETING ASSOCIATION
638 W. 39th St.
Kansas City, MO 64111


Contact: Susan Pepperdine
Release Date: 10/18/04
(913) 262-7414, Ext. 103
E-mail: PepperdinePR@sbcglobal.net

MARKETING EXPERT FROM DENVER TO SPEAK AT KC DIRECT MARKETING ASSOCIATION MEETING

(KANSAS CITY, MO.) ... Dave Nichols, senior vice president and executive director for Heinrich Marketing, Denver, will present "Not So Random Acts of Creativity" during the Kansas City Direct Marketing Association monthly meeting on Tuesday, Nov. 9, at Homestead Country Club, 6510 Mission Rd., Prairie Village, Kan. The luncheon meeting is from 11:30 a.m. to 1:30 p.m. and costs $30 for members and $45 for nonmembers.

Nichols' presentation will include 16 creative case studies, 13 proven test ideas and nine ways to make envelopes work harder. For over 20 years, Nichols has been building direct marketing teams and creative winners for clients such as AT∓T Broadband, Bank of America, Blockbuster Entertainment and UPS.

Workshop
Elizabeth Usovicz, vice president of Kessinger Consulting Associates, Lenexa, Kan., will lead a panel discussion on "How to Win an Ambit" from 2 to 4 p.m. A panel of past winners will present ideas on the entry-preparation process and how to earn high scores in the 2005 KCDMA Ambit Awards.

For reservations call KCDMA at (816) 561-5323.