(KANSAS CITY, MO.) ... Sandy McCray, a partner with Yankelovich Partners, Chapel Hill, N.C., will provide ideas on using "consumer intelligence" to increase response rates, in her presentation on "Leading the Charge of the New Consumer Revolution." The Kansas City Direct Marketing Association monthly meeting is on Tuesday, Oct. 12, at the Kansas City Marriott Downtown, 200 W. 12th St. Registration begins at 5:30 and dinner begins at 6:30 p.m. Cost is $30 for members and $45 for nonmembers. The evening is also Student Night, with direct marketing students from area universities invited as guests.

McCray is a partner with Yankelovich, a marketing services consultancy. She holds an executive MBA from the University of Colorado and has 20 years of experience in direct marketing, database and market segmentation.

Workshop
Steve Wood, vice president and creative team leader for Bernstein-Rein Advertising in Kansas City, will lead a panel discussion on "Direct Marketing & Creative Strategy," from 3:30 to 5:30 p.m. Wood and members of his agency's Brand Relationship Group will discuss techniques for creating a distinctive brand, generating orders and building profitable customer relationships. Cost is $20 for members and $30 for nonmembers.

For reservations, call KCDMA at (816) 561-5323.