(KANSAS CITY, MO.)... During Direct Marketing Days, eight of the country's leading direct marketers will share their expertise on how to use the latest direct marketing techniques to successfully market products and services. Sponsored by the Kansas City Direct Marketing Association, the two-day "Covering Your Direct Marketing Bases" event includes "The Basics of Direct Marketing" seminar on Tuesday, March 9, and a full day of speakers on Wednesday, March 10, at the Overland Park Convention Center, 6100 College Blvd., Overland Park, Kan
On Tuesday, March 9, Pat Friesen of Pat Friesen & Co., Leawood, Kan., will present "The Basics of Direct Marketing," an 8 a.m. to 4:30 p.m. workshop offering proven direct marketing tips for both new and seasoned direct marketers. Guest speaker Lois Boyle of J. Schmid & Associates Inc., Merriam, Kan., will present a case history.
Also on Tuesday, the annual Ambit Awards dinner, starting at 5:30 p.m., will recognize the best work of local direct marketers in 2003.
The main conference and trade show runs from 9 a.m. to 4 p.m. The morning keynote speaker will be Mike Zodrow of Harry and David, Medford, Ore., who will speak on "Winning the World Series of Multi-channel Marketing."
The luncheon keynote speaker will be Herschell Gordon Lewis of Lewis Enterprises, Fort Lauderdale, Fla., who will speak on "Is Your Copy Playing Softball or Hardball?"
Additional nationally known direct marketers on the March 10 program include:
For information or reservations, call KCDMA at (816) 561-5323. Or visit the Web site at www.kcdma.org.