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Ambit Awards 2012 Call For Entries














The AMBITS are Kansas City’s best marketing awards;
be sure to show off your results!

Entry Deadline: January 20, 2012

Entry Form: Download Here
Save the Date: Evening AMBIT Awards Celebration: March 29th
At Boulevard Brewing Co. (more event details will be posted soon!)


The AMBIT Awards recognize exceptional direct response marketing campaigns led by marketing
companies and firms throughout the region. There are 24 award categories (
view here) with two overall awards given at the judges’ discretion:

1. Most Bang for the Buck (ROI-Based Award) 2012

2. Most Innovative Solution (to a marketing challenge) 2012



AMBIT Awards in all 24 categories* (see a listing of all categories)

Any promotional campaign that was produced, completed, and results tabulated between August 1, 2010 and December 1, 2011

*Consistent Achiever Award: An entry in any medium that was developed and used at least once
during the above time period and at least once prior to August 1, 2010.

All AMBIT Award winners will be considered for the following discretionary awards:

Most Bang for the Buck

This award recognizes an entry that has produced the best results for the budget spent. This is not strictly a numerical measure, but the entry should demonstrate an impressive return on

Most Innovative Solution to a marketing challenge

The entry that demonstrates a unique or innovative strategy used to overcome the obstacles
that face the marketer in achieving the goals of the program/campaign.


Judges are knowledgeable direct marketing professionals who assess entries on a scale of 1 to 10, (or 0 if info. not provided), using four main criteria:

1. Overall Objectives and Strategies
2. Copy and Graphic Design
3. Production/Execution
4. Response Rates/Quantifiable Results

(The exception to these criteria is the “Printing Only” category which is judged on the following criteria:  1. Design; 2. Print Quality; 3. Mechanical Production; and 4. Overall Quality)


The AMBIT Award winners are gaining interest from local, national and international media around the world! This year, we will announce the 2012 AMBIT Award Winners during an evening celebration at the Boulevard Brewery on Thursday, March 29, 2012.

The KCDMA will post award winners on our website for the duration of the year until the 2013
AMBIT “Call for Entries” occurs. In addition, both Gold and Silver AMBIT Award winners are eligible for consideration of the Direct Marketing Association’s international ECHO Awards to be announced at its annual international conference in October 2012. In the past, award winners have also been asked to present their winning campaign(s) in detail at a KCDMA monthly luncheon during that same year.

Past winners have reported that the AMBIT Awards’ high profile and the publicity they received have contributed noticeably to their business success.



The format for submissions is on the 2012 AMBIT Entry Form (Download here)


(Then late fees may apply with no entries accepted after Friday, January 27, 2012)


Members: $55 per category entry

Non-Members: $70 per category entry


You are invited to begin your entry using the online AMBIT Entry Form (Download here) – and then submit all materials and payment via the address listed on the form to be postmarked by Friday, January 20, 2012.


Winners will be notified via email in mid-February and provided details surrounding the evening
celebration for AMBIT Award winners happening on Thursday, March 29, 2012 at the Boulevard
Brewing Company!


Please direct any AMBIT-related questions regarding entries (or sponsorship opportunities!) to
or 913.254.6022.

Special thanks to our Silver Sponsors.



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