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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

Closeup retro image businesswoman hands holding white sign or card with message we love customers isolated on grey office wall background

05.02.17

Lori Beam

Generate Sales – Not Litigation – With Loyalty Programs

Done right, loyalty programs are a great way to incentivize repeat customers and attract new ones. That is the message of KCDMA’s May luncheon presentation by Kala Linck, Spin Pizza’s marketing manager. Here are some legal tips for operating...

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04.04.17

Susannah Sulsar

Kansas City’s Data-Driven Marketing Association Honors KC’s Top Performing Companies and Marketers

Last Thursday the KCDMA, Kansas City’s Data-Driven Marketing Association, celebrated its 2017 AMBIT Awards at the Stand-Up Comedy themed...

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Lockangebot

04.02.17

Lori Beam

Phishing is No April Fools’ Day Fun: FTC Advice to Companies

When internet scammers mimic reputable businesses to trick consumers into giving their personal information, it doesn’t just hurt the...

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Spring cleaning

03.07.17

Lori Beam

Time for Spring Cleaning: How to Establish Transparency & Trust in Ad Agency Contracts

The Department of Justice continues to investigate bid rigging by ad agencies to favor in-house production companies. This follows...

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KCDMA 2017 Symposium

02.07.17

Jessica Best

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing Jessica Best, Data-Driven Marketing Director at Barkley...

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Made in USA

02.07.17

Lori Beam

Don’t Rush to Wave the Flag : Avoid False ‘Made in USA’ Claims

As President Trump tweets about U.S. companies moving manufacturing operations to other countries, and we debate about global trade,...

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Basic Trademark Rules

01.10.17

Lori Beam

The Football Game that Can’t Be Named : Basic Trademark and Other Rules

Super Bowl, there I said it. My use of the NFL’s registered trademark in this article is permitted under...

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