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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

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06.23.17

Susannah Sulsar

KCDMA Congratulates 2017 Scholarship Winners

On Tuesday, June 13th, at the KCDMA monthly lunch event at Plaza III, the KCDMA Education Foundation recognized seven scholarship winners. The Education Foundation (the EF) was founded in 1995 as an independent entity from the KCDMA with the...

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no junk mail, 3D rendering, street signs

06.21.17

Lori Beam

To Avoid Kerfuffle, Canada Suspends Private Right to Sue Under Anti-Spam Law

As indicated in my June 6 blog post, the private right of action under Canada’s anti-spam law (CASL) was...

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Canada

06.06.17

Lori Beam

Hey Hosers and Keeners, Canada Anti-spam Law Changes Take Effect July 1

Canada’s anti-spam law (CASL) is important for all marketers, not just Canucks. Its consent-first framework for email, SMS/texts and...

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Closeup retro image businesswoman hands holding white sign or card with message we love customers isolated on grey office wall background

05.02.17

Lori Beam

Generate Sales – Not Litigation – With Loyalty Programs

Done right, loyalty programs are a great way to incentivize repeat customers and attract new ones. That is the...

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04.04.17

Susannah Sulsar

Kansas City’s Data-Driven Marketing Association Honors KC’s Top Performing Companies and Marketers

Last Thursday the KCDMA, Kansas City’s Data-Driven Marketing Association, celebrated its 2017 AMBIT Awards at the Stand-Up Comedy themed...

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Lockangebot

04.02.17

Lori Beam

Phishing is No April Fools’ Day Fun: FTC Advice to Companies

When internet scammers mimic reputable businesses to trick consumers into giving their personal information, it doesn’t just hurt the...

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Spring cleaning

03.07.17

Lori Beam

Time for Spring Cleaning: How to Establish Transparency & Trust in Ad Agency Contracts

The Department of Justice continues to investigate bid rigging by ad agencies to favor in-house production companies. This follows...

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