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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

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04.04.17

Susannah Sulsar

Kansas City’s Data-Driven Marketing Association Honors KC’s Top Performing Companies and Marketers

Last Thursday the KCDMA, Kansas City’s Data-Driven Marketing Association, celebrated its 2017 AMBIT Awards at the Stand-Up Comedy themed Gala, held at the Lenexa Hyatt Place.  With comedian and emcee Devin Henderson keeping the room lively, we talked ROI,...

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Lockangebot

04.02.17

Lori Beam

Phishing is No April Fools’ Day Fun: FTC Advice to Companies

When internet scammers mimic reputable businesses to trick consumers into giving their personal information, it doesn’t just hurt the...

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Spring cleaning

03.07.17

Lori Beam

Time for Spring Cleaning: How to Establish Transparency & Trust in Ad Agency Contracts

The Department of Justice continues to investigate bid rigging by ad agencies to favor in-house production companies. This follows...

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KCDMA 2017 Symposium

02.07.17

Jessica Best

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing Jessica Best, Data-Driven Marketing Director at Barkley...

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Made in USA

02.07.17

Lori Beam

Don’t Rush to Wave the Flag : Avoid False ‘Made in USA’ Claims

As President Trump tweets about U.S. companies moving manufacturing operations to other countries, and we debate about global trade,...

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Basic Trademark Rules

01.10.17

Lori Beam

The Football Game that Can’t Be Named : Basic Trademark and Other Rules

Super Bowl, there I said it. My use of the NFL’s registered trademark in this article is permitted under...

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aaturkey

11.28.16

Lori Beam

Don’t Be a Turkey: Ensure Your Social Media Sweepstakes Are Legal

Sweepstakes are an increasingly popular marketing tool for companies looking for ways to engage consumers. In November, for example,...

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