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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

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07.13.17

Valerie Schlosser

Device Fever

It’s been the buzz for years – as we consume article after article (probably on our mobile devices) about how users are spending more and more time cross-device, and specifically on their phones, we knew the day would come...

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School books on desk, education concept

07.12.17

Lori Beam

School’s Out, But TCPA Class Action Continues

Class is dismissed, but there’s no vacation from consumers bringing class action lawsuits alleging violation of the federal Telephone...

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06.23.17

Susannah Sulsar

KCDMA Congratulates 2017 Scholarship Winners

On Tuesday, June 13th, at the KCDMA monthly lunch event at Plaza III, the KCDMA Education Foundation recognized seven...

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no junk mail, 3D rendering, street signs

06.21.17

Lori Beam

To Avoid Kerfuffle, Canada Suspends Private Right to Sue Under Anti-Spam Law

As indicated in my June 6 blog post, the private right of action under Canada’s anti-spam law (CASL) was...

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Canada

06.06.17

Lori Beam

Hey Hosers and Keeners, Canada Anti-spam Law Changes Take Effect July 1

Canada’s anti-spam law (CASL) is important for all marketers, not just Canucks. Its consent-first framework for email, SMS/texts and...

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Closeup retro image businesswoman hands holding white sign or card with message we love customers isolated on grey office wall background

05.02.17

Lori Beam

Generate Sales – Not Litigation – With Loyalty Programs

Done right, loyalty programs are a great way to incentivize repeat customers and attract new ones. That is the...

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04.04.17

Susannah Sulsar

Kansas City’s Data-Driven Marketing Association Honors KC’s Top Performing Companies and Marketers

Last Thursday the KCDMA, Kansas City’s Data-Driven Marketing Association, celebrated its 2017 AMBIT Awards at the Stand-Up Comedy themed...

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