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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

KCDMA 2017 Symposium

02.07.17

Jessica Best

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing Jessica Best, Data-Driven Marketing Director at Barkley Every year, the Kansas City Direct Marketing Association hosts a fantastic symposium of trends, case studies, and happenings in the...

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Made in USA

02.07.17

Lori Beam

Don’t Rush to Wave the Flag : Avoid False ‘Made in USA’ Claims

As President Trump tweets about U.S. companies moving manufacturing operations to other countries, and we debate about global trade,...

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Basic Trademark Rules

01.10.17

Lori Beam

The Football Game that Can’t Be Named : Basic Trademark and Other Rules

Super Bowl, there I said it. My use of the NFL’s registered trademark in this article is permitted under...

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aaturkey

11.28.16

Lori Beam

Don’t Be a Turkey: Ensure Your Social Media Sweepstakes Are Legal

Sweepstakes are an increasingly popular marketing tool for companies looking for ways to engage consumers. In November, for example,...

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PinkRibbon-banner

10.13.16

Lori Beam

Think Before You Pink: Be Aware of Cause-Marketing Laws

Leverage the Power of Cause Marketing For-profit companies and nonprofit organizations are increasingly leveraging the power of cause marketing...

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M&C

09.23.16

Bob Lafferty

M&C team continues to grow in 2016

KC agency welcomes new fundraising-focused copywriter M&C, a Kansas City-based marketing agency specializing in messaging for nonprofits, is pleased...

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Happy Birthday

08.25.16

Lori Beam

Don’t Get Caught in Your ‘Birthday’ Suit

The Bare Facts About Permission Under Telephone Consumer Protection Act All it takes is one text message – and...

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