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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

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11.28.18

Susannah Sulsar

Leaving is the Hardest Part:  But it probably shouldn’t be

Susannah Sulsar, Customer Engagement Strategy Avadim Health After 7 years at an agency running an email team, I had accrued many, many, many email subscriptions to businesses that were either clients, prospects or our client’s competitors.  Sometimes I subscribed...

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11.16.18

Jennifer Mitchell

Past-President Jessica Best Named to Direct Marketing News 40 Under 40 List

On November 6th, the Dream Hotel in New York City played host to the Direct Marketing News 40 under...

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2017 Bob Stone Direct Marketer of the Year, Jessica Best (left) and Young Direct Marketer of the Year, Sara Theurer (right)

10.23.18

Angela Ridpath

Tips for Submitting a Winning AMBIT

By Angela Ridpath, VP Marketing MCH Strategic Data It’s award season.  That means it’s time to reflect on the...

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Yellow Mailbox

10.03.18

Lori Beam

Act Now DMers! We Can Block Costly USPS Ban

“Neither snow nor rain nor heat nor gloom of night” will stop implementation of this U.S. Postal Service ban....

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Avenues of Good Best Better2

09.07.18

Lori Beam

World’s best legal advice on puffery

Proceed with caution when making claims your product or service is the “best,” warns the National Advertising Division (NAD),...

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Comphy sues to block amazon from sending customers to inferior bed sheets.

08.20.18

Lori Beam

Not Feeling ‘Comphy’ – Bedding Company Sues Amazon Over Search Engine

In a complaint filed last month, upscale bedding company, The Comphy Co. claims Amazon is violating trademark and other...

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Full Room at the AMBITS

04.16.18

Jessica Best

KCDMA Recognizes Excellence in Data-Driven Marketing – and 70 Years as an Organization – at the 2018 AMBIT Awards Gala

The AMBIT Awards are unique in a sea of awards shows: in the spirit of data-driven marketing, the KCDMA...

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