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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

Yellow Mailbox

10.03.18

Lori Beam

Act Now DMers! We Can Block Costly USPS Ban

“Neither snow nor rain nor heat nor gloom of night” will stop implementation of this U.S. Postal Service ban. Only action by you will halt “the swift completion of the appointed” rule. Why this dramatic industry call to arms?...

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Avenues of Good Best Better2

09.07.18

Lori Beam

World’s best legal advice on puffery

Proceed with caution when making claims your product or service is the “best,” warns the National Advertising Division (NAD),...

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Comphy sues to block amazon from sending customers to inferior bed sheets.

08.20.18

Lori Beam

Not Feeling ‘Comphy’ – Bedding Company Sues Amazon Over Search Engine

In a complaint filed last month, upscale bedding company, The Comphy Co. claims Amazon is violating trademark and other...

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Full Room at the AMBITS

04.16.18

Jessica Best

KCDMA Recognizes Excellence in Data-Driven Marketing – and 70 Years as an Organization – at the 2018 AMBIT Awards Gala

The AMBIT Awards are unique in a sea of awards shows: in the spirit of data-driven marketing, the KCDMA...

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Business man hand pointing at search bar on virtual screen.

04.04.18

Lori Beam

Invest in Accessibility on Your Website Too!

When you think about the Americans with Disabilities Act (ADA), you probably picture wheelchair ramps, handicap parking spaces, and...

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GDPR (1)

04.02.18

David Cacioppo

A Beginner’s Guide to GDPR

By guest blog contributor Dave Cacioppo, emfluence. GDPR has a lot of U.S.-based companies scratching their heads and wondering...

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Trademark word on wooden table

03.07.18

Lori Beam

Dilly, Dilly, Don’t Get Served for Infringing Trademark

Before launching your new company or product, you should conduct a thorough trademark search and choose a name available...

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