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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

Trademark word on wooden table

03.07.18

Lori Beam

Dilly, Dilly, Don’t Get Served for Infringing Trademark

Before launching your new company or product, you should conduct a thorough trademark search and choose a name available...

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03.07.18

Natalie Fieleke

Content Marketing Nurtures Valuable Connections

At 35, I’m a baby dinosaur. As I was earning my master’s degree in journalism from 2006 to 2007,...

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02.19.18

Natalie Fieleke

2018 Symposium Takeaways

KCDMA Kicks Off Symposium with a Morning of Powerful Speakers, Case Studies Blog Contributor: Natalie Fieleke The 2018 KCDMA Symposium...

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Four airplanes leave contrails in the form of the special sign # Hashtag against a dark blue sky.

01.08.18

Lori Beam

Will Delta Airlines ‘Keep Climbing’ With Customers?

 After its latest move to claim use of customers’ social media images, some are wondering if Delta Airlines should...

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12.05.17

Lori Beam

Don’t Be Naughty! Be Nice With Holiday Bargain Prices

  ‘Tis the season when you’ll start seeing sale tags shouting “Buy One, Get a Free Xbox,” “Now $100.99,...

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11.02.17

Jessica Best

Awards Driven By Results: What Makes a Winning AMBITS Entry?

Big thanks to Clifton Alexander, from REACTOR Design Studio, and Susan Reiter of The frank Agency for sharing their...

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11.02.17

Jessica Best

A New Online Entry Platform for the 2018 AMBIT Awards Submissions

Thank you to the global DMA ECHO committee for getting us connected with Awards Made Easy and a slick...

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Image of a thermometer with pretty colors of fall in the background

10.11.17

Lori Beam

As Temperatures Cool, the FTC Puts Chill on Endorsement Disclosures

Autumn brings falling leaves and falling temperatures, but this year it also brought the chilling news of a clampdown...

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Funny monkey taking a selfie and smiling at camera

09.25.17

Lori Beam

Appearance Releases Aren’t Something to Monkey Around With

The so-called Monkey Selfie case, just settled in mid-September, shows just how careful you need to be with getting...

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07.13.17

Valerie Schlosser

Device Fever

It’s been the buzz for years – as we consume article after article (probably on our mobile devices) about...

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School books on desk, education concept

07.12.17

Lori Beam

School’s Out, But TCPA Class Action Continues

Class is dismissed, but there’s no vacation from consumers bringing class action lawsuits alleging violation of the federal Telephone...

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06.23.17

Susannah Sulsar

KCDMA Congratulates 2017 Scholarship Winners

On Tuesday, June 13th, at the KCDMA monthly lunch event at Plaza III, the KCDMA Education Foundation recognized seven...

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