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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

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12.05.17

Lori Beam

Don’t Be Naughty! Be Nice With Holiday Bargain Prices

  ‘Tis the season when you’ll start seeing sale tags shouting “Buy One, Get a Free Xbox,” “Now $100.99,...

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11.02.17

Jessica Best

Awards Driven By Results: What Makes a Winning AMBITS Entry?

Big thanks to Clifton Alexander, from REACTOR Design Studio, and Susan Reiter of The frank Agency for sharing their...

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11.02.17

Jessica Best

A New Online Entry Platform for the 2018 AMBIT Awards Submissions

Thank you to the global DMA ECHO committee for getting us connected with Awards Made Easy and a slick...

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10.11.17

Lori Beam

As Temperatures Cool, the FTC Puts Chill on Endorsement Disclosures

Autumn brings falling leaves and falling temperatures, but this year it also brought the chilling news of a clampdown...

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Funny monkey taking a selfie and smiling at camera

09.25.17

Lori Beam

Appearance Releases Aren’t Something to Monkey Around With

The so-called Monkey Selfie case, just settled in mid-September, shows just how careful you need to be with getting...

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07.13.17

Valerie Schlosser

Device Fever

It’s been the buzz for years – as we consume article after article (probably on our mobile devices) about...

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School books on desk, education concept

07.12.17

Lori Beam

School’s Out, But TCPA Class Action Continues

Class is dismissed, but there’s no vacation from consumers bringing class action lawsuits alleging violation of the federal Telephone...

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06.23.17

Susannah Sulsar

KCDMA Congratulates 2017 Scholarship Winners

On Tuesday, June 13th, at the KCDMA monthly lunch event at Plaza III, the KCDMA Education Foundation recognized seven...

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no junk mail, 3D rendering, street signs

06.21.17

Lori Beam

To Avoid Kerfuffle, Canada Suspends Private Right to Sue Under Anti-Spam Law

As indicated in my June 6 blog post, the private right of action under Canada’s anti-spam law (CASL) was...

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Canada

06.06.17

Lori Beam

Hey Hosers and Keeners, Canada Anti-spam Law Changes Take Effect July 1

Canada’s anti-spam law (CASL) is important for all marketers, not just Canucks. Its consent-first framework for email, SMS/texts and...

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Closeup retro image businesswoman hands holding white sign or card with message we love customers isolated on grey office wall background

05.02.17

Lori Beam

Generate Sales – Not Litigation – With Loyalty Programs

Done right, loyalty programs are a great way to incentivize repeat customers and attract new ones. That is the...

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04.04.17

Susannah Sulsar

Kansas City’s Data-Driven Marketing Association Honors KC’s Top Performing Companies and Marketers

Last Thursday the KCDMA, Kansas City’s Data-Driven Marketing Association, celebrated its 2017 AMBIT Awards at the Stand-Up Comedy themed...

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