iStock_000020277909_regular

CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

Closeup retro image businesswoman hands holding white sign or card with message we love customers isolated on grey office wall background

05.02.17

Lori Beam

Generate Sales – Not Litigation – With Loyalty Programs

Done right, loyalty programs are a great way to incentivize repeat customers and attract new ones. That is the...

Read More
background

04.04.17

Susannah Sulsar

Kansas City’s Data-Driven Marketing Association Honors KC’s Top Performing Companies and Marketers

Last Thursday the KCDMA, Kansas City’s Data-Driven Marketing Association, celebrated its 2017 AMBIT Awards at the Stand-Up Comedy themed...

Read More
Lockangebot

04.02.17

Lori Beam

Phishing is No April Fools’ Day Fun: FTC Advice to Companies

When internet scammers mimic reputable businesses to trick consumers into giving their personal information, it doesn’t just hurt the...

Read More
Spring cleaning

03.07.17

Lori Beam

Time for Spring Cleaning: How to Establish Transparency & Trust in Ad Agency Contracts

The Department of Justice continues to investigate bid rigging by ad agencies to favor in-house production companies. This follows...

Read More
KCDMA 2017 Symposium

02.07.17

Jessica Best

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing Jessica Best, Data-Driven Marketing Director at Barkley...

Read More
Made in USA

02.07.17

Lori Beam

Don’t Rush to Wave the Flag : Avoid False ‘Made in USA’ Claims

As President Trump tweets about U.S. companies moving manufacturing operations to other countries, and we debate about global trade,...

Read More
Basic Trademark Rules

01.10.17

Lori Beam

The Football Game that Can’t Be Named : Basic Trademark and Other Rules

Super Bowl, there I said it. My use of the NFL’s registered trademark in this article is permitted under...

Read More
aaturkey

11.28.16

Lori Beam

Don’t Be a Turkey: Ensure Your Social Media Sweepstakes Are Legal

Sweepstakes are an increasingly popular marketing tool for companies looking for ways to engage consumers. In November, for example,...

Read More
PinkRibbon-banner

10.13.16

Lori Beam

Think Before You Pink: Be Aware of Cause-Marketing Laws

Leverage the Power of Cause Marketing For-profit companies and nonprofit organizations are increasingly leveraging the power of cause marketing...

Read More
M&C

09.23.16

Bob Lafferty

M&C team continues to grow in 2016

KC agency welcomes new fundraising-focused copywriter M&C, a Kansas City-based marketing agency specializing in messaging for nonprofits, is pleased...

Read More
Happy Birthday

08.25.16

Lori Beam

Don’t Get Caught in Your ‘Birthday’ Suit

The Bare Facts About Permission Under Telephone Consumer Protection Act All it takes is one text message – and...

Read More
M&C

08.12.16

Bob Lafferty

M&C expands the team with two new hires

KC agency adds two experienced communicators to staff M&C, a Kansas City-based marketing agency specializing in messaging for nonprofits,...

Read More