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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

Lockangebot

04.02.17

Lori Beam

Phishing is No April Fools’ Day Fun: FTC Advice to Companies

When internet scammers mimic reputable businesses to trick consumers into giving their personal information, it doesn’t just hurt the...

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Spring cleaning

03.07.17

Lori Beam

Time for Spring Cleaning: How to Establish Transparency & Trust in Ad Agency Contracts

The Department of Justice continues to investigate bid rigging by ad agencies to favor in-house production companies. This follows...

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KCDMA 2017 Symposium

02.07.17

Jessica Best

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing

KCDMA Direct Marketing Symposium Recap: The Bridge Between Customer Experience and Marketing Jessica Best, Data-Driven Marketing Director at Barkley...

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Made in USA

02.07.17

Lori Beam

Don’t Rush to Wave the Flag : Avoid False ‘Made in USA’ Claims

As President Trump tweets about U.S. companies moving manufacturing operations to other countries, and we debate about global trade,...

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Basic Trademark Rules

01.10.17

Lori Beam

The Football Game that Can’t Be Named : Basic Trademark and Other Rules

Super Bowl, there I said it. My use of the NFL’s registered trademark in this article is permitted under...

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aaturkey

11.28.16

Lori Beam

Don’t Be a Turkey: Ensure Your Social Media Sweepstakes Are Legal

Sweepstakes are an increasingly popular marketing tool for companies looking for ways to engage consumers. In November, for example,...

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PinkRibbon-banner

10.13.16

Lori Beam

Think Before You Pink: Be Aware of Cause-Marketing Laws

Leverage the Power of Cause Marketing For-profit companies and nonprofit organizations are increasingly leveraging the power of cause marketing...

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M&C

09.23.16

Bob Lafferty

M&C team continues to grow in 2016

KC agency welcomes new fundraising-focused copywriter M&C, a Kansas City-based marketing agency specializing in messaging for nonprofits, is pleased...

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Happy Birthday

08.25.16

Lori Beam

Don’t Get Caught in Your ‘Birthday’ Suit

The Bare Facts About Permission Under Telephone Consumer Protection Act All it takes is one text message – and...

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M&C

08.12.16

Bob Lafferty

M&C expands the team with two new hires

KC agency adds two experienced communicators to staff M&C, a Kansas City-based marketing agency specializing in messaging for nonprofits,...

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KCDMA-EF 2016 Scholarship Award Winners

06.27.16

Bob Lafferty

KCDMA Education Foundation Announces Scholarship Recipients

The Kansas City Direct Marketing Association Education Foundation (KCDMA-EF) is proud to announce that not one but three students...

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News Icon-01

05.11.16

Susannah Sulsar

A letter from our 2016-17 KCDMA President, Susannah Sulsar

Hello & Welcome to a New Year at the KCDMA!    I’m so excited to be kicking off the...

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