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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

emfluence Marketing Platform

07.07.15

Bob Lafferty

emfluence Acquires Spiral16 for Brand Monitoring and Online Listening

KCDMA Member emfluence, a digital marketing firm and software company, will acquire Spiral16, an online listening and sentiment monitoring...

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PaulaPeters

06.17.15

Clifton Alexander

June Lunch Event Recap

Did you know humans only spend about 9 seconds reading an email, while goldfish have an attention span of...

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sun

06.12.15

Lori Beam

Hot Summer: Mobile Targeted Ad Enforcement to Begin

Completing its self-regulatory program for mobile environment, the Digital Advertising Alliance recently announced its launch of two new mechanisms...

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News Icon-01

05.28.15

Clifton Alexander

ER Marketing Named Agency of Record for VeriShip

ER Marketing announced today that it has been named the agency of record for all marketing services by VeriShip....

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Data, Data Everywhere

05.14.15

Clifton Alexander

May Lunch Event Recap

Jonathan Marguiles Provides the Winterberry View for Data-Driven Marketers What a great #KCDMA lunch program today. Jonathan Marguiles, Managing...

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tumblr_inline_nmemjzh96D1sqoy91_500

04.12.15

Clifton Alexander

Forever Loyal: How The KC Royals are Building an Entire City of Brand Champions

We all know that the KC Royals had a great season last year. They took us all the way...

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04.02.15

Pam Linwood

Industry giant Don Libey, his RFM legacy, and KCDMA

If you’ve ever heard the term RFM then you may already have “met” Don Libey, who died on March...

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ambit program

03.25.15

Laura Jackson Menninger

KCDMA Announces 2015 AMBIT Award Winners

The Kansas City Direct Marketing Association (KCDMA) recognized 22 local companies with 28 Gold, 43 Silver and 18 Bronze...

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Direct Marketers of the Year 2015

03.05.15

Jessica Best

Reiter and Anderson tapped for top KCDMA honors

The KCDMA is proud to announce that Susan Reiter and Carolyn Anderson will be honored at the annual AMBIT Awards...

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television-eye-13527226

02.19.15

Lori Beam

FTC Guidance for Online Advertising and the Internet of Things

Is Your TV Is Spying On You?  The FTC Wants to Know. In an article published this month in...

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KCDMA 2015 Symposium

02.09.15

Erin Sass

Advanced Marketing Symposium 2015 Recap

Another successful Advanced Marketing Symposium is in the books! More than 120 of the best and brightest gathered in...

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gaga

01.23.15

Lori Beam

FTC Endorsement Rules Not Just Gaga

  FTC Endorsement Rules This month Lady Gaga raised eyebrows among marketers by posting of selfies to her Instagram...

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