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CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

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06.12.15

Lori Beam

Hot Summer: Mobile Targeted Ad Enforcement to Begin

Completing its self-regulatory program for mobile environment, the Digital Advertising Alliance recently announced its launch of two new mechanisms...

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05.28.15

Clifton Alexander

ER Marketing Named Agency of Record for VeriShip

ER Marketing announced today that it has been named the agency of record for all marketing services by VeriShip....

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Data, Data Everywhere

05.14.15

Clifton Alexander

May Lunch Event Recap

Jonathan Marguiles Provides the Winterberry View for Data-Driven Marketers What a great #KCDMA lunch program today. Jonathan Marguiles, Managing...

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04.12.15

Clifton Alexander

Forever Loyal: How The KC Royals are Building an Entire City of Brand Champions

We all know that the KC Royals had a great season last year. They took us all the way...

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04.02.15

Pam Linwood

Industry giant Don Libey, his RFM legacy, and KCDMA

If you’ve ever heard the term RFM then you may already have “met” Don Libey, who died on March...

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ambit program

03.25.15

Laura Jackson Menninger

KCDMA Announces 2015 AMBIT Award Winners

The Kansas City Direct Marketing Association (KCDMA) recognized 22 local companies with 28 Gold, 43 Silver and 18 Bronze...

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Direct Marketers of the Year 2015

03.05.15

Jessica Best

Reiter and Anderson tapped for top KCDMA honors

The KCDMA is proud to announce that Susan Reiter and Carolyn Anderson will be honored at the annual AMBIT Awards...

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02.19.15

Lori Beam

FTC Guidance for Online Advertising and the Internet of Things

Is Your TV Is Spying On You?  The FTC Wants to Know. In an article published this month in...

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KCDMA 2015 Symposium

02.09.15

Erin Sass

Advanced Marketing Symposium 2015 Recap

Another successful Advanced Marketing Symposium is in the books! More than 120 of the best and brightest gathered in...

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gaga

01.23.15

Lori Beam

FTC Endorsement Rules Not Just Gaga

  FTC Endorsement Rules This month Lady Gaga raised eyebrows among marketers by posting of selfies to her Instagram...

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01.07.15

Jessica Best

KCDMA’s New Look and New Website are here!

VIDEO FROM THE PREZ: KCDMA Brand Refresh and Website Launch 2015 Happy New Year fellow direct marketers! As you...

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kcdma-new-website

12.29.14

Jessica Best

KCDMA: From 1948 to 2015… And Beyond

You may have heard about our big news at one of our lunches, or in my Video from the...

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