It’s been the buzz for years – as we consume article after article (probably on our mobile devices) about how users are spending more and more time cross-device, and specifically on their phones, we knew the day would come when we couldn’t stall any longer. Friends, that day has come.
Now, I’m sure your site is mobile friendly, and you are paying attention to your mobile specific analytics as you approach your media plan. If not, or if you just need a little push to stay on top of mobile optimization, use whatever device you currently have in front of you to read this article about how imperative mobile is for your SEO at this point. This big takeaway? Do everything you’ve been doing – watch your page speed, implement technical best practices, curate valuable content. Just start looking at it primarily through a mobile lens.