Direct Essentials

Let the Days Begin!

Direct Essentials
January 25, 2011
8:00 a.m.- 4:00 p.m
UMKC - University Center, Room 106
5100 Rockhill Road, Kansas City, MO

Join us for the 2011 DM Days Direct Essentials, where direct marketing basics and modern practices collide. Bring your team. Build your skills. Whether you're an expert looking for new applications or new to the industry, Direct Essentials is the right fit for you. Join Pat Friesen, KC's nationally known expert in everything direct, as she shares insights into the art of direct marketing and the science of increasing response-both online and off.

Hear what's working in the mail, on the web, in social media and how to integrate channels for success. Direct Essentials will inform, entertain and leave you with the tools you need to improve your direct marketing efforts ... immediately.

What's All the Fuss About?

-  Learn why direct marketing is much more than catalogs and direct mail
-  Discover the essential elements of direct marketing ... offers, direct response media, multi-channel marketing, copy and creative
- Pull the curtain on dozens of real-life examples and case studies including the use to QR codes, integrated media, landing pages, RSS and SEO
- Unravel the mysteries of testing, RFM and break-even
- Learn why two-time buyers are more valuable than first-time tryers
- Discover what makes direct response copy and creative different
- Make sense of new media such as Facebook, Twitter and blogs
- Learn about several free online tools that track success
- Pick up tips for writing stronger email and direct mail copy
- Understand the value of eye flow and how it can be used to your advantage
- Learn tips, tools, tactics and tricks of the trade for increasing response, solving problems and motivating fence-sitters

You can look forward to ...

Quality skill building minus the expensive travel costs
A delicious lunch and parking, both free
Networking with other like-minded professionals
A workshop workbook you'll consult for years to come

Meet Our Presenters ...

Pat Friesen (Pat Friesen & Company LLC) draws on lessons learned throughout her 27-year career as a direct marketing creative strategist, online/offline copywriter and trainer.  She is a former KCDMA President and Direct Marketer of the Year.

Guest Speaker Robb Murry (The Personal Marketing Company) directs the development of more than 70,000 professionals each year. His award-winning approach focuses on integrating traditional marketing methods with social media in a practical, tactical way.

Visit www.kcdma.org or call 816.561.5323

 
Remember the first 10 people to register will get a free copy of:
How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business by Jamie Turner and Reshma Shah

Days continues with Sessions 1 & 2

February 22 & March 22

Watch for upcoming information on topics and presenters.