DM Days 2012

!!!DAY 2 SCHEDULE ANNOUNCED!!!

CHECK IT OUT HERE.

 

2 great learning opportunities!
2 great ways to save! Click here.

 

Day 1
Direct Essentials
February 22, 2012
8 a.m. - 4 p.m.

Club 1000

 

 

Pat Friesen

 

Ron Rowe   

 

 

 

Join us for the 2012 Direct Essentials, where direct marketing basics and modern practices collide. Bring your team. Build your skills. Whether you're an expert looking for new applications or new to the industry, Direct Essentials is the right fit for you. Join Pat Friesen, KC's nationally known expert in everything direct, as she shares insights into the art of direct marketing and the science of increasing response, both online and off. End the day with guest speaker Ron Rowe (Blue Cross and Blue Shield of Kansas City) as he shares his insight into reaching a key demographic-young adults.

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Day 2 (schedule of events)
Direct Marketing Days
February 23, 2012
8 a.m. - 4:45 p.m.

Club 1000

This full-day session features keynotes and breakouts that allow you to pick and choose topics relevant to your organization. Our presenters-direct marketing experts from across the nation-will address their areas of expertise on topics including, direct mail, online, mobile, analytics and more.

Information on Keynote sessions is below. Watch for upcoming information on breakouts.

 

Tricia Hecker

"How Mopar Markets its Brand to Drive Sales
and Enhance Results for the Chrysler Group"

Tricia Hecker-Director of Marketing for Mopar and all After Sales Care at Chrysler Group-was tasked with transforming Mopar into a full parts, service and overall care brand for deployment in the wholesale and retail environments. To do so, Tricia used a multimedia approach that incorporated new technology and tried and true direct marketing principles. In her session, Tricia will give you the tips you need to revitalize your brand.

 

Amber Naslund

"The Now Revolution: 7 Shifts to Make Your

Business Faster, Smarter and More Social"

The Internet has fundamentally changed the way we do business. As a culture, we've adapted to email and websites, even the phone. But we haven't yet adapted to the real-time, social web. Amber Naslund-social business strategist and Co-Founder of Sidera Works-is a nationally known speaker and published author. In this session, based on her bestselling book of the same title, Amber will walk you through what it takes to move from yesterday's models to a business that's nimble and thriving in a right-now environment.

 

Chris Dickey

"CRM Targeting, Strategy & Measurement"

Chris will show you how to build a framework that uses social media to drive engagement and ROI in a structured, measurable way.  The Martin Agency has successfully implemented this strategy for big-name clients like Wal-Mart, Geico, Discover and Pizza Hut. Pull up a chair and learn how this top 10 agency made it happen.

 

Diann Roche

"Digital Direct Marketing"

Direct marketing has made a dramatic shift to digital. In this thought-provoking session, Diann Roche-General Manager at Bazillion Pictures-will show you how to reach different audiences through Digital Direct Marketing. As a member of the Direct Marketing Association (DMA) and one of three people to create the AMBIT Awards in the 1980s, Diann is an industry staple. Her work speaks for itself, but as Diann stated, "This message is much larger than a portfolio, it's about answering the question 'now what?' from a digital perspective."

Kent Rader

"Let it Go, Just Let it Go"

According to the U.S. Department of Labor, nearly half of all Americans hate their jobs; a third of them hate the industry they work in. The number one reason? Stress. In this hilarious session, professional speaker and author Kent Rader will pinpoint the origin of these stressful feelings and show you how a good laugh can reduce stress and help build quality organizations.

Bill Ye and Adam Rolf

"Beyond Facebook and Twitter: Taking Your Social Media Program to the Next Level”

 

You've extended your direct communications to the social media channel. Now what? In this session, Bill Ye and Adam Rolf of Global Prairie will show you how to implement a more sophisticated program that drives measurable results. With best practices and successful case studies, they will help you capitalize on the power of social media.

Pricing and Registration

Bring a Friend. Register one at full-price; save 50% on second!

	1-Day Pass	2-Day Pass Best Value!
Member	$169	$199
NonMember	$254	$299

 

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