Companies all have one thing in common, their customers. Customer engagement, however, sets companies apart in the eyes of their audience. With the increasing number of avenues to reach consumers, it’s our job as marketers to help companies understand who their customer is and how to engage them.
KCDMA has assembled some of the Marketing Industry’s elite to talk about the importance of positioning the customer at the center of every experience. Learn from the people who lead companies on how to skillfully create each customer experience to grow satisfaction and loyalty, and in turn, revenue.
So, what about YOUR experience at KCDMA’s 2017 Direct Marketing Symposium?
Thursday, January 26, 2017
8:00 a.m. – 5:00 p.m.
Happy Hour to follow
KU Edwards Campus
Best Conference Center
12600 Quivira Road, Overland Park, KS 66213
Agenda and Speaker Lineup
8:00am Check-in and breakfast
8:45am Welcome & Opening Remarks
CEO of Buyer Persona Institute
Marketing shouldn’t be based on guesswork or internal opinions about an ideal or fictitious buyer. And surveys or marketing automation don’t offer insight into WHY buyers make the decisions we want to influence. Adele Revella explains how to act like journalists, lose the scripts, and listen to real buyers reveal the truth about their personas.
Founder of Conversion Sciences LLC
Every online ad campaign relies on effective landing pages to succeed. Brian Massey will outline the key ingredients of a landing page based on hundreds of tests his company has performed. He will then evaluate several of your pages live to illustrate the use of these components.
Lead Generation Consultant
There’s never been more marketing channels and content to reach customers. But reaching them has never been more challenging. Company logic doesn’t lend itself well to actual pipeline growth. It all begins with your empathy; putting customers first to understand how can you help them. In this session, you’ll learn seven proven ways you can meet challenges of pipeline growth and improve your B2B marketing with empathy.
CMO/Founder, High-Performance Retail Marketing Group
All marketers have more needs than dollars. How do you get the biggest impactful ROI from the very first and each successful marketing dollar spent. Dave Patrick will show you how to connect your Brand Promise, Value Proposition, Reason for Being, Customer Reason for Need, and Why so you can eliminate unproductive activity and instead optimize purposeful marketing that drives your business.
12:15pm Lunch, catered by Joe’s KC
President of FutureCast
The largest and most influential generation of consumers ever – Millennials – are no longer an unreachable audience. While some companies fear the unknown of the “innovation generation,” the real winners are those who engage and interact with today’s Millennial Mindset® consumers. Consumers who are hyper-connected, content-consuming and more likely to listen to their peers than traditional forms of marketing. Millennials are influencing the attitudes and purchase decisions of Baby Boomers and Gen X.
Director of Partnership Marketing at Acxiom
Marketers have been living in this hybrid version of a dream/nightmare when it comes to managing their company data across channels and platforms, hoping to master customer experience. All you want to do is wake up from this nightmare and feel in control…like the red pill/blue pill scene from The Matrix.
Consultant/Professor, The University of Kansas
Organizations are focusing on the end customer now more than ever. Syncing up with macro trends helps marketers ANTICIPATE the needs of their market and DELIVER on the brand value proposition.
3:30pm Case Study
Julie Stutterheim, Children’s International
4:00pm: Customer Experience Panel
Jessica Best, Barkley
Judy Block, Citi
Roberta O’Keith, Black and Veatch
Tosha Everhart, Socks 101
4:50pm: Closing Remarks
5:00 pm Happy Hour
11924 W. 119th Street
Overland Park, KS 66213
Learn from the very best … have our people talk to your people in January. Register now!