KCDMA 2017 Symposium
Direct Marketing Symposium

01.26.17

2017 Direct Marketing Symposium

KCDMA 2017 Symposium

Companies all have one thing in common, their customers. Customer engagement, however, sets companies apart in the eyes of their audience. With the increasing number of avenues to reach consumers, it’s our job as marketers to help companies understand who their customer is and how to engage them.

KCDMA has assembled some of the Marketing Industry’s elite to talk about the importance of positioning the customer at the center of every experience. Learn from the people who lead companies on how to skillfully create each customer experience to grow satisfaction and loyalty, and in turn, revenue.

So, what about YOUR experience at KCDMA’s 2017 Direct Marketing Symposium?

Thursday, January 26, 2017
8:00 a.m. – 5:00 p.m.
Happy Hour to follow

KU Edwards Campus
Best Conference Center
12600 Quivira Road, Overland Park, KS 66213

Agenda and Speaker Lineup

8:00am           Check-in and breakfast

8:45am            Welcome & Opening Remarks

9:00am           Keynote

Adele Revella

CEO of Buyer Persona Institute

Adele Revella

Stop Making Stuff Up!

Marketing shouldn’t be based on guesswork or internal opinions about an ideal or fictitious buyer.  And surveys or marketing automation don’t offer insight into WHY buyers make the decisions we want to influence. Adele Revella explains how to act like journalists, lose the scripts, and listen to real buyers reveal the truth about their personas.


10:00am         Keynote

Brian Massey

Founder of Conversion Sciences LLC

Brian Massey

The Chemistry of the Landing Page with Live Critiques

Every online ad campaign relies on effective landing pages to succeed. Brian Massey will outline the key ingredients of a landing page based on hundreds of tests his company has performed. He will then evaluate several of your pages live to illustrate the use of these components.


11:15am         Breakout

Brian Carroll

Lead Generation Consultant

Brian Carroll

Empathetic Marketing: 7 Ways to put your customers first and grow your pipeline

There’s never been more marketing channels and content to reach customers. But reaching them has never been more challenging. Company logic doesn’t lend itself well to actual pipeline growth. It all begins with your empathy; putting customers first to understand how can you help them. In this session, you’ll learn seven proven ways you can meet challenges of pipeline growth and improve your B2B marketing with empathy.

or

David Patrick

CMO/Founder, High-Performance Retail Marketing Group

David Patrick

The Power of ‘Best First Dollar Spent’

All marketers have more needs than dollars. How do you get the biggest impactful ROI from the very first and each successful marketing dollar spent. Dave Patrick will show you how to connect your Brand Promise, Value Proposition, Reason for Being, Customer Reason for Need, and Why so you can eliminate unproductive activity and instead optimize purposeful marketing that drives your business.


12:15pm         Lunch, catered by Joe’s KC


1:00pm           Keynote

Jeff Fromm

President of FutureCast

Jeff Fromm

The Financial Impact of Millennial Influence on Successful Global Brands

The largest and most influential generation of consumers ever – Millennials – are no longer an unreachable audience. While some companies fear the unknown of the “innovation generation,” the real winners are those who engage and interact with today’s Millennial Mindset® consumers. Consumers who are hyper-connected, content-consuming and more likely to listen to their peers than traditional forms of marketing. Millennials are influencing the attitudes and purchase decisions of Baby Boomers and Gen X.


2:15pm           Breakout

Jeremy Roberts

Director of Partnership Marketing at Acxiom

Jeremy Roberts

Wake Up from the Data Nightmare…Take the Red Pill, Not the Blue Pill

Marketers have been living in this hybrid version of a dream/nightmare when it comes to managing their company data across channels and platforms, hoping to master customer experience. All you want to do is wake up from this nightmare and feel in control…like the red pill/blue pill scene from The Matrix.

or

Angie Hendershot

Consultant/Professor, The University of Kansas

Angie Hendershot

Consumer Insights: What? So What? Now What?

Organizations are focusing on the end customer now more than ever. Sync­ing up with macro trends helps marketers ANTICIPATE the needs of their market and DELIVER on the brand value proposition.


3:30pm           Case Study

Julie Stutterheim, Children’s International


4:00pm:          Customer Experience Panel

Moderator:

Jessica Best, Barkley

Panelists:

Judy Block, Citi

Roberta O’Keith, Black and Veatch

Tosha Everhart, Socks 101


4:50pm:          Closing Remarks


5:00 pm          Happy Hour

Barley’s Brewhaus
11924 W. 119th Street
Overland Park, KS 66213

Learn from the very best … have our people talk to your people in January. Register now!

 

Register Now

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