Reserve your spot now! Each year the Kansas City Data-Driven Marketers Association (KCDMA) plans a stellar lineup of industry leaders at the 2019 Marketing Symposium. You won’t want to miss the opportunity to learn from and network with the industry’s best and brightest, and explore some of the newest ways data-driven marketing decisions can impact your bottom line. This full-day event is packed with insights and take-aways you can use right away. We’ll wrap it up with a panel of HR professionals who will be there specifically to answer YOUR questions about how to advance in your career. Then mix and mingle with a free happy hour!
8AM REGISTRATION & BREAKFAST
9AM-12PM STRENGTH TRAINING
The ROI of Facebook
Dennis Yu, BlitzMetrics (Sponsored by the KCDMA Education Foundation)
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing
company that helps students grow their expertise in digital marketing to
drive leads and sales by managing ad campaigns for enterprise clients
like The Golden State Warriors, Nike, and Rosetta Stone. Dennis will speak
about measuring the ROI of Facebook marketing, considering the spillover
into email and search.
Deliver a Better Email Experience with Artificial Intelligence
April Mullen, Selligent Marketing Cloud
At Selligent, April leads client marketing and strategy, guiding her clients
to build better relationships with connected and empowered consumers.
April will provide an overview of the current state of AI in marketing and
case examples from brands that are using it effectively to personalize the
experience to grab the attention and engage consumers at scale.
Your BS-Free Guide To Marketing Analytics
Matt Hertig, Alight Analytics
As a founder of Alight, Matt and his team help brands and agencies take
control of their marketing data and use it to produce insights that help
businesses make informed decisions. Matt will talk about cutting through
the confusion and misinformation surrounding marketing analytics, and
why it’s so important to your organization’s success.
12PM-1PM REFUEL AND STRETCH
After lunch, we’ll have RC Hahn from Onelife Fitness show us some
stretches and exercises you can do at your desk.
1PM-3PM TONE AND TARGET
Reaching Niche Audiences through Digital Radio
Brianna Moss, Pandora
Pandora is a music streaming service that can learn what you like and
recommend music based on your interests, so you can imagine they
have some serious data. Briana will speak on how to use their data on
interests, demographics, and audience to target some niche audiences–
including how they may help you reach your B2B targets.
Using Voice Applications to Create Relevant Engagement
Brian Parkhurst, VoiceXP
Brian is an Account Executive at VoiceXP, helping brands solve business problems using voice technology like Amazon Alexa, Google Assistant, and Microsoft Cortana. Symposium attendees will learn how to interact with their customers through Alexa and give voice to those marketing messages. He’ll show how voice applications like Alexa can be used to augment and reinforce existing marketing campaigns or be their own stand alone option.
3PM-4PM TALK WITH THE COACHES
HR recruiting and placement professionals from DEG, Spencer Group,
LandaJob, and H&R Block will participate in a panel talking about career
advancement and negotiations for the more advanced data-driven
4PM-5PM HAPPY HOUR
Stick around and network–your first drink and the nibbles are on us.