KCDMA_Postcard_JUN_13-Social-08

06.13.17

Tying the knot between Customers and eCommerce Data

How to use online sales data to enhance the customer experience

Sales data provides valuable insights that can help guide digital presence. This is why The Man Registry, a go-to site for groom’s gifts and wedding tips for men, is successful: it uses data to build customer relationships.

Originally launched in 2008, The Man Registry filled a gaping void in the $60 billion wedding industry: grooms! First conceived as a manly alternative to traditional wedding registries, The Man Registry has evolved into a complete online resource where men plan their engagement, research wedding duties and purchase unique gifts for their best man and groomsmen.

Join Chris Easter and Patrick Gordon at the June KCDMA lunch as they discuss the data-driven processes and methodologies they used to successfully relaunch the website, as well as how they continue to create positive customer journeys.

Using Data To Enhance Customer Experience

– SEO Launch
– Continuing U/X + SEO
– Customer Service
– Sales Data

Event Details:

June 13, 2017
11:15am-1:00pm

Plaza III
4749 Pennsylvania Ave
Kansas City, MO 64112

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Chris Easter Cropped Square 2

Chris Easter,

Chris Easter is a co-founder of TheManRegistry.com. The website was launched in 2008 to fill a gaping void in the $60 billion wedding industry: grooms! Originally conceived as a manly alternative to traditional wedding registries, The Man Registry has...

Chris Easter is a co-founder of TheManRegistry.com. The website was launched in 2008 to fill a gaping void in the $60 billion wedding industry: grooms! Originally conceived as a manly alternative to traditional wedding registries, The Man Registry has evolved into a complete online resource where men plan their engagement, research wedding duties and purchase unique gifts for their best man and groomsmen. Chris has appeared on and been quoted by a variety of TV shows, magazines and wedding industry panels including The New York Times, Entrepreneur, Fast Company, Inc., The Knot, Wedding MBA and ABC’s 20/20. Chris is also the author of Be The Man: The Man Registry Guide for Grooms which was published by Alpha Books in 2012. Last but not least, he is a championship caliber bar shuffleboard and ping pong player.

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Patrick Gordon Cropped Square

Patrick Gordon,

Patrick is a self described snappy dresser who has SEO, PPC, WordPress development, social media, email marketing, and text marketing experience. His daily goal is to help clients understand the “why” up in the marketing clouds, while keeping himself...

Patrick is a self described snappy dresser who has SEO, PPC, WordPress development, social media, email marketing, and text marketing experience. His daily goal is to help clients understand the “why” up in the marketing clouds, while keeping himself proficient at the “how” down in the dirt. In his free time, he likes to explore his adopted city with his wife, Heidi, and their two rescue mutts, Zoe and Avery.

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