Presented in Partnership with Johnson County Community College.
Join us for the KCDMA 2018 Marketing Strategies for Small Nonprofits seminar and networking event. This program is tailored specifically for nonprofits to discover proven marketing and communication strategies. Hear from leading industry experts on how to get your non-profit noticed, how to nurture donor relationships, and discover the resources available to you from Johnson County Community College.
8:30 – 9:00 – Registration / Networking / Coffee
9:00 – 10:00 – Aaron Evanson, VML – Why Some Pro-Bono Campaigns Get Noticed
10:00 – 11:00 – Trisha Brauer – Auction Marketing for Non-Profits
11:00 – 12:00 – Monica Tiffany, M&C – Donors in the Driver’s Seat: Honoring Donor Preference in Your Nonprofit Communications
12:00 – 12:45 – Lunch / JCCC Representative
12:45 – 1:45 – Lisa Mizell & Robb Yagmin – The Non-Profit Challenge
Aaron Evanson has been awarded by Cannes Lions, One Show and London International, just to name a few. He attributes three mottos to his 20+ year, award-winning career:
1. Be nice. 2. Surround yourself with talented people. 2. Be absurd, yet on point.
The first should go unsaid, but many times it can get lost. Be nice, but don’t be a pushover. The second sets you up for the third. Without the right team you’re already in a sinking boat. The third assures your brand to get noticed, increase sales and, if you do it just right, affects pop culture.
He started his career at FCB-Chicago, his Coors and Kraft campaigns created pop-culture buzz and record sales. His work on the “It’s Not Delivery, It’s DiGiorno” campaign is still going strong today. His work on Coors Light was committed to memory by beer lovers around the globe and spoofed by Saturday Night Live, ESPN and The Daily show. Because of Aaron’s winning work, he was the youngest FCB creative to ever earn a Vice President title.
In St. Louis, he led a boutique agency called White_Space-STL. While there, he created many successful branded content and online media campaigns for brands such as Budweiser, Michelob, St. Louis Rams and Hardee’s.
While at VML, he has led creative teams to multiple new business wins and buzz worthy campaigns, like Wendy’s Pretzel Love Songs which garnered +2 Billion earned media impressions and grew their stock price by 31%. His group currently manages NAPA Auto Parts, SKYY Vodka, QuikTrip, and Second Skin Athletic Wear.
Trisha Brauer was destined to be a public speaker. Growing up her report card often included, “Trisha is a good student but she talks too much.” Little did her teachers know, she was preparing for her future career as a speaker and auctioneer.
Trisha holds a Bachelor’s degree from Coe College in Cedar Rapids, Iowa and a Master’s degree in Business Administration with an emphasis in Marketing and Sales. She is a graduate of World Wide College of Auctioneering and is a member of the National Auctioneers Association (NAA), as well as the state associations for Iowa, Kansas, Colorado and Missouri. Currently, Trisha is on the Board of Directors for the National Auctioneers Association and the state of Kansas and completed a Board term for Iowa.
Trisha also holds the designation of Benefit Auctioneer Specialist (BAS). This designation is awarded and recognized by the National Auctioneers Association and represents specific education and training in conducting benefit auctions. This designation has been awarded to only 3% of the nation’s auctioneers. She is also completed her Certified Auctioneer Institute (CAI) designation. This is a 3 year program and is the highest designation recognized by the NAA. She currently is an instructor at the World Wide College of Auctioneering and in a National Instructor for the Benefit Auctioneer Specialist program.
Outside of auctioneering, she speaks to diverse audiences and is also a college professor and teaches business and communication courses. She has authored several articles related to higher education and co-authored four textbooks. In addition, she sells real estate and personal property in the Kansas City Market.
Monica Tiffany specializes in developing effective communications strategy for companies and organizations. She has written for Shriners Hospitals for Children, National Geographic, Susan G. Komen for the Cure and the American Red Cross, to name a few.
Monica served as VP of Marketing and Communications for the Association of Fundraising Professionals — Mid-America Chapter. She currently serves as Marketing Consultant on the CASA of Jackson County board and is a member of the Reach Out and Read KC Community Council. A Mizzou graduate, Monica also serves on the MU English Leaders Development Board helping to promote the university’s English Department and connect recent graduates with career opportunities. She joined the Mid America Planned Giving Council board in 2018.
As a professional creative director and copywriter, she speaks to both local and national audiences about copywriting, messaging and creative strategy. Prior to joining M&C, Monica spent five years in nonprofit association management.
Check back soon for Liza’s bio!
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