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KCDMA Presents: 2018 Marketing Strategies for Nonprofits

Presented in Partnership with Johnson County Community College.

Join us for the KCDMA 2018 Marketing Strategies for Small Nonprofits seminar and networking event. This program is tailored specifically for nonprofits to discover proven marketing and communication strategies. Hear from leading industry experts on how to get your non-profit noticed, how to nurture donor relationships, and discover the resources available to you from Johnson County Community College.


8:30 – 9:00 – Registration / Networking / Coffee
9:00 – 10:00 – Aaron Evanson, VML – Why Some Pro-Bono Campaigns Get Noticed
10:00 – 11:00 – Trisha Brauer – Auction Marketing for Non-Profits
11:00 – 12:00 – Monica Tiffany, M&C – Donors in the Driver’s Seat: Honoring Donor Preference in Your Nonprofit Communications
12:00 – 12:45 – Lunch / JCCC Representative
12:45 – 1:45 – Lisa Mizell & Robb Yagmin – The Non-Profit Challenge

View Map of JCCC CoLab

AaronEvansonAaron Evanson has been awarded by Cannes Lions, One Show and London International, just to name a few. He attributes three mottos to his 20+ year, award-winning career:

1. Be nice. 2. Surround yourself with talented people. 2. Be absurd, yet on point.

The first should go unsaid, but many times it can get lost. Be nice, but don’t be a pushover. The second sets you up for the third. Without the right team you’re already in a sinking boat. The third assures your brand to get noticed, increase sales and, if you do it just right, affects pop culture.

He started his career at FCB-Chicago, his Coors and Kraft campaigns created pop-culture buzz and record sales. His work on the “It’s Not Delivery, It’s DiGiorno” campaign is still going strong today. His work on Coors Light was committed to memory by beer lovers around the globe and spoofed by Saturday Night Live, ESPN and The Daily show. Because of Aaron’s winning work, he was the youngest FCB creative to ever earn a Vice President title.

In St. Louis, he led a boutique agency called White_Space-STL. While there, he created many successful branded content and online media campaigns for brands such as Budweiser, Michelob, St. Louis Rams and Hardee’s.

While at VML, he has led creative teams to multiple new business wins and buzz worthy campaigns, like Wendy’s Pretzel Love Songs which garnered +2 Billion earned media impressions and grew their stock price by 31%. His group currently manages NAPA Auto Parts, SKYY Vodka, QuikTrip, and Second Skin Athletic Wear.

Trisha BrauerTrisha Brauer was destined to be a public speaker. Growing up her report card often included, “Trisha is a good student but she talks too much.” Little did her teachers know, she was preparing for her future career as a speaker and auctioneer.

Trisha holds a Bachelor’s degree from Coe College in Cedar Rapids, Iowa and a Master’s degree in Business Administration with an emphasis in Marketing and Sales. She is a graduate of World Wide College of Auctioneering and is a member of the National Auctioneers Association (NAA), as well as the state associations for Iowa, Kansas, Colorado and Missouri. Currently, Trisha is on the Board of Directors for the National Auctioneers Association and the state of Kansas and completed a Board term for Iowa.

Trisha also holds the designation of Benefit Auctioneer Specialist (BAS). This designation is awarded and recognized by the National Auctioneers Association and represents specific education and training in conducting benefit auctions. This designation has been awarded to only 3% of the nation’s auctioneers. She is also completed her Certified Auctioneer Institute (CAI) designation. This is a 3 year program and is the highest designation recognized by the NAA. She currently is an instructor at the World Wide College of Auctioneering and in a National Instructor for the Benefit Auctioneer Specialist program.

Outside of auctioneering, she speaks to diverse audiences and is also a college professor and teaches business and communication courses. She has authored several articles related to higher education and co-authored four textbooks. In addition, she sells real estate and personal property in the Kansas City Market.

Monica TiffanyMonica Tiffany specializes in developing effective communications strategy for companies and organizations. She has written for Shriners Hospitals for Children, National Geographic, Susan G. Komen for the Cure and the American Red Cross, to name a few.

Monica served as VP of Marketing and Communications for the Association of Fundraising Professionals — Mid-America Chapter. She currently serves as Marketing Consultant on the CASA of Jackson County board and is a member of the Reach Out and Read KC Community Council. A Mizzou graduate, Monica also serves on the MU English Leaders Development Board helping to promote the university’s English Department and connect recent graduates with career opportunities. She joined the Mid America Planned Giving Council board in 2018.

As a professional creative director and copywriter, she speaks to both local and national audiences about copywriting, messaging and creative strategy. Prior to joining M&C, Monica spent five years in nonprofit association management.

lisa croppedLisa Mizell, President and CEO, joined the Child Protection Center in 2012 and is responsible for overseeing all aspects of the CPC’s day to day operations. The Child Protection Center is the child advocacy center that serves Jackson and Cass Counties. The CPC provides forensic interviews for children who have been physically and sexually abused or witnessed violence. The CPC also provides advocacy and therapy services and serves over 800 children and their families each year.

Previously Ms. Mizell was Executive Director for Amethyst Place, a supported housing program for women and children in alcohol and drug recovery in Kansas City, MO. Ms. Mizell has more than 25 years of experience in delivering human services in both the private and public sectors; including the Lake County Indiana CASA program and the Fredericksburg Virginia Department of Social Services. She is a Fellow at the Center for Creative Leadership (2012) and was a member of the Missouri Housing Trust Fund Advisory Committee. Through an OJJDP grant she helped facilitate a collaboration with the Metropolitan Organization to Counter Sexual Assault to implement a Youth with Sexual Behavior Problems Multi-disciplinary Team for the Greater Kansas City Area. She has served on the National Children’s Alliance work group for Youth with Sexual Behavior Problems and also appeared in the NCA training video for Youth with Sexual Behavior Problems.

Ms. Mizell serves on the Missouri Boilerplate CAC protocol work group, the Missouri Task Force on the Prevention of Child Sexual Abuse-Child Abuse/Neglect Investigations Workgroup. She has previously served on the Missouri Task Force on the Prevention of Child Sexual Abuse-Youth With Sexual Behavior Problems Work Group. She serves on the Kansas City Roundtable to Prevent Child Abuse Legislative Sub-committee. She has a BS in Psychology/ Rehabilitation from the University of Central Missouri.

Robb croppedRobb Yagmin is an ex-TV reporter whose first career was telling stories. He’s interviewed two presidents, many do-gooders and a million criminals.

Being in the business of ‘covering’ the news, Robb has an insight which many public relation folks don’t. He’s been there. He’s dealt with the PR BS. He is adept at calling and calling and emailing and Tweeting and calling and Facebooking…an annoying quality in most (ask his wife)…but becomes very appealing when it is your product he’s pushing.

Described by bosses as “a word wizard,” “one of the best writers in the shop,” “a great storyteller,” and “the most creative writer I’ve ever worked with,” Robb can craft releases in a way which solicits coverage. Producers and reporters know what Robb is pitching is a legit, newsworthy, timely story…just by the copy. Robb is a pitching machine…and he doesn’t even play baseball…he favors futbol.

Robb also has a long history of teaching local executives, county leaders and statewide suits HOW to talk to the media. Since he’s been the one holding the mic and grilling the interviewee, he knows how the whole thing will go down. His experience on the “other side” allows him to not only give real-life, critical information to get through a media interview, but also how to successfully weave a pointed message into a soundbite.


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