MAR2017_FacebookEvent
Monthly Lunch

03.14.17

March 2017 Lunch – Adapting to Consumers’ New Definition of Spam

MAR2017_Web-Email

Join us for a deep dive into consumers’ spam folder behavior and a 7-point plan for how you can avoid spam complaints and extend your subscriber relationships.

Some of the questions we’ll help you answer include:
* How can I determine an optimal cadence for my email communications?
* What are steps I should take to improve permissioning and how will it impact my consents?
* How can I prevent spam complaints and unsubscribes?
* What’s the latest on best practices for mobile-friendly emails and landing pages?
* How should I engage with email subscribers who have just had a poor customer experience?
* What are some ways I can increase subscribers’ interest?

Bring your questions to KCDMA’s Monthly Luncheon on March 14th to get answers from Chad White, Director of Research at Litmus. Space is limited and first-come, first-serve, so sign up today!

Register Now
Chad White

Chad White, Research Director at Litmus

Chad White is the Research Director at Litmus, a web-based email design, testing, and analytics platform. He is also the author of Email Marketing Rules and thousands of posts and articles on digital marketing. His research and commentary have...

Chad White is the Research Director at Litmus, a web-based email design, testing, and analytics platform. He is also the author of Email Marketing Rules and thousands of posts and articles on digital marketing. His research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, Fortune, and MarketWatch.

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