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Monthly Luncheon

03.13.18

March Lunch: More Data, More Problems: Trust, Transparency and Targeting in 2018

The early days of advertising may have revolved around storytelling, but the industry’s future is unequivocally data-driven. And while most marketers understand the important role data can have in growing their businesses, a substantial gap remains between expectations and reality.

A new Advertising Age/Bazaarvoice survey found 95% of marketers are employing first-party and third-party data in their media plans. Yet 64% do not completely understand the sources of their data, and 76% are not confident the data is hitting in-market consumers. We’ll discuss the results of this survey, and explain how data providers can work with agencies to do better.

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Chi Lo

Chi Lo, Bazaarvoice,

Chi Lo is Bazaarvoice’s Director of Partnerships & Platforms. In this role he connects with partners and DSPs to increase awareness of Bazaarvoice’s Advertising solution. Bazaarvoice is a network that connects brands and retailers to the authentic voices of...

Chi Lo is Bazaarvoice’s Director of Partnerships & Platforms. In this role he connects with partners and DSPs to increase awareness of Bazaarvoice’s Advertising solution.

Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 700 million people view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network. Our technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty.

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