Setting records and breaking barriers in beer: how Boulevard’s creative collaboration fueled success
In June 2018, Boulevard Brewing Company joined forces with legendary hip-hop artist Tech N9ne to unleash Bou Lou, a collaboration beer unlike any other. Paying homage to their shared hometown as well as Tech N9ne’s signature beverage (Caribou Lou), the beer’s rousing reception resulted not only sizable sales, but in a brand-new audience being exposed to Boulevard (and vice versa). Learn about the history behind the partnership and how digital content played a key role in maintaining excitement, selling product, and gaining new fans.
Pat Mullin is Boulevard Brewing Company’s Digital Marketing Manager, where he’s able to combine his past experiences in digital marketing (Sprint, Labconco) and personal love for craft beer (former writer for KC Beer Blog, contributor to Visit KC, Ink Magazine, The Pitch).
Join us at Brio Tuscan Grille 502 Nichols Road, Kansas City, MO 64112
Tuesday, 11/13/18, 11:15 am – 1:00 pm