Reach out to the community

The KCDMA has selected Literacy Kansas City as it's community service project for 2006/2007. The mission of Literacy Kansas City is to advance literacy among Kansas City area adults through direct services, advocacy and collaboration.

KCDMA Needs Your Help for our Philanthropy
This year the KCDMA Community Service Committee is coordinating an ongoing direct mail campaign to enable Literacy Kansas City to increase indiviual donations to help support their ongoing mission.

The direct mail campaign will consist of a series of mailings to both existing donors as well as prospective donors from the KC metro area. Donations will be used to pay for Literacy Kansas City's new larger facility, and their educational resources. Direct marketing efforts are scheduled for November and May with the possability of adding additional campaigns. The first mailing "Literacy Kansas City's Holiday Appeal" went out at the tail end of November 2006, and a second drop is scheduled to go out at the end of January. There will also be a "Graduation Appeal" that is scheduled for May 2007. Volunteers may assist with creative ideas, print, database management and content. The next meeting with Literacy Kansas City is scheduled for February 2007. Our objective is to assist Literacy Kansas City in developing an ongoing direct marketing program to support their existing events as well as interim campaigns. Our goal is to increase their annual individual donations.

For more information, please contact:
Chuck Taylor at (913) 663-3024, or chuck.taylor@infousa.com
OR
Diane Daldrup at (816) 333-9332 or ddaldrup@literacykc.com

While Literacy Kansas City is ... has not garnered the level of public recognition it needs in order to perform as a truly effective non-profit organization. That is where KCDMA comes in. The KCDMA will assist Literacy Kansas City in many areas of marketing and development, including image development, research, database management, creative concept development and lead fulfillment.

We are very excited about the drive to increase individual contributions, and are looking and are looking for talented and dedicated KCDMA members to assist us in the upcoming year. There are many areas of service to fill. Please consider the role you and your organization can play in making this year’s community service project a great success. Act now to get involved with this project and work along side the committee members that are making a difference in the Kansas City community!

Click here to find out more about more details about the mission, available advisory services, and selection criteria.

Current committee members are:
Susan Pepperdine - Pepperdine & Associates, Inc.
Monica Tiffany - Merrigan & Co.
Scott Busch - Lexinet

Advisory Services

Image DevelopmentStrategic Planning
Research - Budgeting
List Acquisition and Management
Database Creation and Management
Creative Concept and Development
Offset and Laser Printing - Lettershop
Telemarketing
Lead Fulfillment
Response Analysis
Web stuff???

Selection Criteria
The organization selected for the project will:

Have a need for a majority of the services KCDMA has to offer.
Be headquartered in the greater Kansas City area with a majority of funding remaining in the area--local budget control.
Be a professionally managed, financially stable organization.
Have a full-time paid staff person to act as liaison with the KCDMA organization.
Offer a desire to implement and utility the program designed.
Be relevant and involve a broad base of KCDMA membership.
Have a clear quantified objective, or be willing to develop one.
Have an obtainable timeline for a 2 year implementation.
Represent a not-for-profit status.
Not have a conflict of interest with the KCDMA board members.