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WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

06.20.14

Jessica Best

Getting Pumped Up for Direct Marketing Boot Camp 2014

We’re less than a month away from the 2014 Direct Marketing Boot Camp and I’m excited. Last year, my DM Days committee revamped KCDMA’s Basics of Direct Marketing course, drawing in over 60 emerging marketers and students. In 2014, Boot Camp is leveling up again. First, I love seeing national speaker and author, Pat Friesen, head the line-up as she has done for her home-town club for years! She presents on direct response copy writing and great direct marketing examples for Direct Marketing Association chapters around the country from Omaha to New York, but KC can claim her as our own.

This year, the DM Days committee (shout out to Erin Sass and Susannah Sulsar!) is taking Boot Camp to the next level and supplementing Pat’s lessons with afternoon sessions in 4 of the key direct marketing channels: search marketing, email marketing, list buying and management, and even some social media. This is going to be a powerful, robust Direct Marketing “booster shot” for your college marketing degree.

University students & recent grads: Add Direct Marketing Certification to your resume to prove that you’ve launched your understanding of data-driven strategies in today’s data-driven marketing landscape.

Marketing Newbies: If you’re a year or two into your career and still need a solid primer on 1, 2 orall of these topics to take your day-to-day routine to more of a strategic level, Boot Camp is for you.

Sure, you know marketing. But do you know data-driven marketing? This all-day course is the first step on your journey!

As president of the KCDMA, this is a very cool day to see happen. I’m eager to share the secrets of the direct marketing toolbox with a new generation of marketers. We long-time KCDMA’rs know that our direct marketing tools can produce outstanding returns on investment, and we’re ready to spread the know-how to other smart Kansas City marketers.