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KCDMA January Luncheon
Tuesday, January 12, 2010
$30 Member | $45 Non-member
11:15 am - 11:45 am Registration | 11:45 am - 1:00 pm Lunch and Program
Matt Ross Community Center
8101 Marty, Overland Park, Kansas, 66204 map it

Would you like to know the future? Ruf Strategic Solutions' Terry Berggren shares his analysis of facts, figures, and trends to reveal the most important direct marketing challenges and opportunities for 2010 - and the creative techniques that you can use to succeed in the economy ahead.

Join us at the KCDMA January luncheon and where Terry Berggren of Ruf Strategic Solutions will predict what you should be watching for in the year ahead. Learn how being creative can make your customers respond and what will get them to engage with your business. Topics will include:

* National and regional trends
* The impact of social media marketing
* Free tracking and measurement tools
* Demographics, psychographics, and geography

Terry is an expert harnessing the power of databases to create custom. He will share his real-world examples of how to respond to emerging opportunities.

Terry has been with Ruf Strategic Solutions since 1997 and has 25 years of experience in database marketing. As a leader in the direct marketing industry, Terry has been referenced in numerous publications, including Direct, Target Marketing, and ARDA Developments. Terry also serves on the Board of Directors for the CenStates chapter of the Travel & Tourism Research Association.