KCDMA September Luncheon

MARKETING TO WOMEN :
Nine essential ways to engage her in your brand

Presented by:

Betsy Perez is a custom media specialist and creative strategist with a focus in health care, retail and financial marketing. She has extensive experience providing innovative traditional marketing and emerging media solutions that give our clients a competitive edge in an ever-changing marketplace. She successfully incorporates marketing to women best practices for a variety of clients, helping them bridge gender communication gaps and favorably increase brand awareness and market share. Betsy's major client accomplishments include TD AMERITRADE and Suze Orman's Save Yourself Program, Valvoline Instant Oil Change social media and public outreach to female customers and Healthways' Healthy Tween program development. She serves as programming chair on the American Marketing Association Omaha board, and is a member of the Omaha Federation of Advertising and the Creighton University Young Alumni Board.

Katie Kemerling is a creative copywriter and strategist who develops breakthrough and award-winning creative for clients in the health care, retail and financial services industries. As an experienced creative strategist, she has spearheaded brand and product launches, advised clients on best practices for marketing to women and empowered her clients to boost sales, increase brand and product awareness, and communicate more effectively with their core audiences. Katie's major client accomplishments include TD AMERITRADE and Suze Orman's Save Yourself Program, agent outreach and sales materials for Allstate, and Healthways' Healthy Lifestyles wellness program development. She is member of the Omaha Federation of Advertising board of directors, the Omaha Creative Institute advisory board and the American Marketing Association Omaha.

Topics include:
* Emerging trends and statistics that can boost your bottom line
* Strategies to inspire the online female consumer
* Case studies of real world success stories

Tuesday, September 14, 2010
$30 Member | $45 Nonmember
11:15 - 11:45 a.m. Registration & Networking
11:45 a.m. - 1:00 p.m. Lunch and Program

Lunch catered by Fiorella's Jack Stack Barbecue

Location:
Sylvester Powell Community Center
Meeting Room E South
6200 Martway
Mission, KS 66202

or call 816.561.5323

Hurry, registration closes Friday, September 10, at 5:00 p.m.