When internet scammers mimic reputable businesses to trick consumers into giving their personal information, it doesn’t just hurt the consumers, it hurts the good name of the companies they are impersonating. By taking preventive action and by offering immediate advice and support, companies can help stop phishing and retain customer goodwill.
In March, the Federal Trade Commission offered advice on doing just that. It first released a study on how companies can prevent criminals from using their company domains in phishing scams. It then issued guidance and a video on how businesses should respond when they learn of phishing attacks using their company name or brand.
In the FTC study, it recommends that businesses protect their domains from phishing scams by using methods such as:
Plus, in the FTC guidance, it suggests that companies do the following when they learn their name or mark is being used in a phishing scam:
These twin FTC pronouncements offer good advice for companies and may signal an FTC intent to take enforcement action in the future against companies that fail to take reasonable security measures to protect against phishing scams.
Lori Beam is a former member of the board of KCDMA and an attorney at Seigfreid Bingham, PC where she chairs the firm’s Advertising, Marketing and Promotions practice group. She can be reached at firstname.lastname@example.org or 816.421.4460.
*This article is very general in nature and does not constitute legal advice. Readers with legal questions should consult with an attorney prior to making any legal decisions.