By Angela Ridpath, VP Marketing MCH Strategic Data
It’s award season. That means it’s time to reflect on the work you produced for your clients or your business. It’s time to give yourself a pat on the back for your amazing strategies, creative solutions, and data-driven results. As a past KCDMA President and former AMBIT chair, I was often asked what makes a winning AMBIT? How can I make my entry stand out? What do judges look for? Below are a few tips and tricks that you might find helpful.
Tip # 1: Results Matter
Results comprise a significant percentage of your overall score. It’s not only important to state your results, but it’s important to paint a complete picture of what those results mean. How do you paint a complete picture? Include industry benchmarks. If your results beat industry benchmarks, shout that out loud and clear. You can also include the campaign metrics as well as the overall return on investment. Both are equally important. The more information you can provide to the judges, the better.
Tip #2: Connect the Dots
It’s very important to articulate your campaign strategy in a clear, concise manner. The judges need to understand your challenge and how your campaign helped solve a particular challenge. Example: If the marketplace challenge was to generate leads, how did your campaign strategy generate more leads? Was it the media mix? The offer? A creative solution? Did you use a statistical model to solve a problem? Connect the dots for the judges.
Tip # 3: Think Outside of the Box
Marketers love out-of-the-box ideas. Your AMBIT entry is a great place to showcase those ideas. No matter how simple or complex, creative solutions get noticed, and this doesn’t apply to just creative campaigns. It applies to creative problem-solving for SEO and PPC campaigns as well. It even applies to using new, emerging media channels, or using a channel in a different way that delivers strong results.
Tip # 4: Don’t Rush
Don’t wait until the last minute to start compiling your entry. You could run the risk of not having all of the data to tell your story, or you may want to send physical samples of your work. Waiting until the last minute can put you in jeopardy of missing something.
Start thinking about your entries now! Submissions open November 1, 2018.