At the February KCDMA lunch on Profitable Direct Mail the H&R Block Way, David Hussong, Senior Marketing Manager on the Strategic Marketing – CRM team at H&R Block shared with us how they use direct mail and have consistently improved its ROI.

Some of the highlights include:

– Overview of the challenges of implementing and fully leveraging a CRM platform
– Where direct mail fits in the overall marketing plan and how it works with or supports other tactics
– How they measure the success of different direct mail campaigns
– Details on testing, targeting and print/mail efficiencies
– Uses of segmentation and modeling

Click here for the full presentation.

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