At the February KCDMA lunch on Profitable Direct Mail the H&R Block Way, David Hussong, Senior Marketing Manager on the Strategic Marketing – CRM team at H&R Block shared with us how they use direct mail and have consistently improved its ROI.
Some of the highlights include:
– Overview of the challenges of implementing and fully leveraging a CRM platform
– Where direct mail fits in the overall marketing plan and how it works with or supports other tactics
– How they measure the success of different direct mail campaigns
– Details on testing, targeting and print/mail efficiencies
– Uses of segmentation and modeling
If you enjoyed the presentation, please share it using #kcdma and check out what others had to say about the event.