The 2019 AMBIT Awards deadline is on February 1st, which means there’s no time like the present to gather your winning submissions. So what makes a winning campaign, after all? To help you get started on your 2019 entries, we asked a few of last year’s Gold Winners to share their stories. Take a look below at what made their campaigns special, and if you think you’ve got a campaign that matches up, we would love to see it in our awards submission queue! 2019 AMBITS Entries Close February 1st, so check out the categories and what you’ll need to make a winning campaign here.
Boulevardia – Most Innovative Solution
In 2017, Boulevardia grew their email database by 32%, grew their Instagram following by 50%+, and their mobile app garnered 6500+ users and 1600+ scavenger hunters, thanks to a killer combo of paid social, email marketing out-of-home and broadcast media. The mobile campaign took home the big prize for Most Innovative Solution in 2018!
(Boulevardia also won Gold in Social Media, In-App Mobile, and Business-to-Consumer Integrated Marketing)
Kazoo – Business-to-Consumer Integrated Marketing
Need an example of a stellar AMBIT submission for B2C Integrated Marketing? Check out Kazoo Media’s 2017 Gold winner for Goodwill. “Our campaign strategy involved using a fully integrated media approach to blanket our targeted geographies and to support ongoing consideration throughout the consumer purchase funnel,” says Media Director Ashlee Smith. “Our external campaign goals included increasing year-over-year on-site donations, web traffic, monetary giving and awareness of the mission.”
Reactor – Business-to-Business Direct Mail
Reactor’s Commerce Bank Baseball Mailer took the game to the audience. This Gold winning campaign pushed the envelope and got results. “We worked really closely with our client to understand their target audience in order to help their vision come to life and exceed their goals,” says Catalyst of Creativity Jenny Lee.
emfluence – Paid Search Marketing (PPC)
Big machines and big returns are at the heart of emfluence’s Coleman Equipment Paid Search Campaign. Last year’s Paid Search Marketing Gold winner featured 418% return on ad spend, plus a 25% increase in revenue to Coleman Equipment’s ecommerce site.
VMLY&R – Organic Search Engine Marketing (SEO)
In order to boost organic traffic and purchase intent and position Bayer Animal Health (BAH) as an authoritative voice within the pet health space, VMLY&R implemented technical SEO improvements alongside a data-driven content strategy. Optimized educational content allowed BAH to be present in pet owner micro-moments, empowering consumers to take control of their pet’s health, influencing their purchase decisions and building trust with the brand, leading to sustained organic search success.