CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

10.28.19

Tips for Submitting a Winning AMBIT

By Angela Ridpath, VP Marketing MCH Strategic Data It’s award season.  That means it’s time to reflect on the work you produced for your ... More...


10.16.19

Selling Your Product on Features and Benefits? You’re Doing it Wrong

Karen Loggia

At our October 8, 2019 luncheon, Brent Niemuth, President & Chief Creative Officer at J.Schmid & Assoc. In... More...

09.18.19

Levering Your Customer Data to Drive Strategy How Best to Harness and Use Your Data

Karen Loggia

Marketers know that data drives good decisions, yet 90 percent of marketers feel that data is their organization’s most underused asset. At our August luncheon, we welcomed Angela Ridpat... More...

08.15.19

KCDMA Summer Bootcamp Mapped Out: Using Data Throughout the Customer Journey

Karen Loggia

The bonfires are out, all the smores cookies are eaten, another Bootcamp has come to an end. Thank you to all the talented marketers in attendance, and a special thanks to our troop leader... More...

06.26.19

June Lunch Recap: The Marketer’s Guide to PPC Ad Extensions

Karen Loggia

At the June 11, 2019, KCDMA lunch, Erik Dahlstrom walked us through pay-per-click (PPC) ad extensions and how they can boost your ad’s performance, both on Google and Bing.  ... More...

06.13.19

KCDMA Education Foundation 2019 Scholarship Recipients

Kelsie O'Brien

On Tuesday, June 11th,  The KCDMA Education Foundation (KCDMAEF) awarded 7 recipients a $1,000 scholarship. The recipients are:  Leslie Escareno—attending KU (two-time recipient) Alexis James—attending ... More...

04.22.19

SEO Link Building: What Owners & Executives Need to Know

Kelsie O'Brien

By Corey Morris, VP Marketing at Voltage In my recent presentation at the March KCDMA Lunch on the topic of ... More...

04.15.19

2019 KCDMA AMBIT WINNERS

Kelsie O'Brien

2019 KCDMA AMBIT WINNERS Couldn’t make it to the KCDMA AMBIT Awards this year? We’ve recapped the night of Oscar-worthy marketing campaigns below. Don’t forget to check out... More...

03.04.19

FTC Opts Not to Reopen the CAN SPAM

Lori Beam

I can’t help thinking of opening a can of spam when I see the acronym CAN SPAM, referring to the lengthy-worded Controlling the Assault of Non-Solicited Pornography And Marketing Act. Bu... More...

01.17.19

2018 AMBIT Gold Award Winners

Kelsie O'Brien

The 2019 AMBIT Awards deadline is on February 1st, which means there’s no time like the present to gather your winning submissions. So what makes a winning campaign, after all? To help you get started on your 2019 entr... More...