CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

08.15.19

KCDMA Summer Bootcamp Mapped Out: Using Data Throughout the Customer Journey

The bonfires are out, all the smores cookies are eaten, another Bootcamp has come to an end. Thank you to all the talented marketers in attendance, and a special thanks to our troop leader... More...


06.26.19

June Lunch Recap: The Marketer’s Guide to PPC Ad Extensions

Karen Loggia

At the June 11, 2019, KCDMA lunch, Erik Dahlstrom walked us through pay-per-click (PPC) ad extensions and how they can boost your ad’s performance, both on Google and Bing.  ... More...

06.13.19

KCDMA Education Foundation 2019 Scholarship Recipients

Kelsie O'Brien

On Tuesday, June 11th,  The KCDMA Education Foundation (KCDMAEF) awarded 7 recipients a $1,000 scholarship. The recipients are:  Leslie Escareno—attending KU (two-time recipient) Alexis James—attending ... More...

04.22.19

SEO Link Building: What Owners & Executives Need to Know

Kelsie O'Brien

By Corey Morris, VP Marketing at Voltage In my recent presentation at the March KCDMA Lunch on the topic of ... More...

04.15.19

2019 KCDMA AMBIT WINNERS

Kelsie O'Brien

2019 KCDMA AMBIT WINNERS Couldn’t make it to the KCDMA AMBIT Awards this year? We’ve recapped the night of Oscar-worthy marketing campaigns below. Don’t forget to check out... More...

03.04.19

FTC Opts Not to Reopen the CAN SPAM

Lori Beam

I can’t help thinking of opening a can of spam when I see the acronym CAN SPAM, referring to the lengthy-worded Controlling the Assault of Non-Solicited Pornography And Marketing Act. Bu... More...

01.17.19

2018 AMBIT Gold Award Winners

Kelsie O'Brien

The 2019 AMBIT Awards deadline is on February 1st, which means there’s no time like the present to gather your winning submissions. So what makes a winning campaign, after all? To help you get started on your 2019 entr... More...

11.28.18

Leaving is the Hardest Part:  But it probably shouldn’t be

Susannah Sulsar

Susannah Sulsar, Customer Engagement Strategy Avadim Health After 7 years at an agency running an e... More...

11.16.18

Past-President Jessica Best Named to Direct Marketing News 40 Under 40 List

Jennifer Mitchell

On November 6th, the Dream Hotel in New York City played host to the Direct Marketing News 40 under 40 award c... More...

10.23.18

Tips for Submitting a Winning AMBIT

Angela Ridpath

By Angela Ridpath, VP Marketing MCH Strategic Data It’s award season.  That means it’s time to reflect on the work you produced for your ... More...