CURRENT NEWS

WHAT’S GOING ON IN THE DIRECT MARKETING INDUSTRY

03.04.19

FTC Opts Not to Reopen the CAN SPAM

I can’t help thinking of opening a can of spam when I see the acronym CAN SPAM, referring to the lengthy-worded Controlling the Assault of Non-Solicited Pornography And Marketing Act. Bu... More...


01.17.19

2018 AMBIT Gold Award Winners

Kelsie O'Brien

The 2019 AMBIT Awards deadline is on February 1st, which means there’s no time like the present to gather your winning submissions. So what makes a winning campaign, after all? To help you get started on your 2019 entr... More...

11.28.18

Leaving is the Hardest Part:  But it probably shouldn’t be

Susannah Sulsar

Susannah Sulsar, Customer Engagement Strategy Avadim Health After 7 years at an agency running an e... More...

11.16.18

Past-President Jessica Best Named to Direct Marketing News 40 Under 40 List

Jennifer Mitchell

On November 6th, the Dream Hotel in New York City played host to the Direct Marketing News 40 under 40 award c... More...

10.23.18

Tips for Submitting a Winning AMBIT

Angela Ridpath

By Angela Ridpath, VP Marketing MCH Strategic Data It’s award season.  That means it’s time to reflect on the work you produced for your ... More...

10.03.18

Act Now DMers! We Can Block Costly USPS Ban

Lori Beam

“Neither snow nor rain nor heat nor gloom of night” will stop implementation of this U.S. Postal Service ban. Only action by you will halt “the swift completion of the appointed” r... More...

09.07.18

World’s best legal advice on puffery

Lori Beam

Proceed with caution when making claims your product or service is the “best,” warns the National Advertising Division (NAD), part of the Council of the Better Business Bureau. In a new decision, the NAD recommends t... More...

08.20.18

Not Feeling ‘Comphy’ – Bedding Company Sues Amazon Over Search Engine

Lori Beam

In a complaint filed last month, upscale bedding company, The Comphy Co. claims Amazon is violating trademark and other laws by providing search results for inferior third-party bedsheets, including similarly named “Co... More...

04.16.18

KCDMA Recognizes Excellence in Data-Driven Marketing – and 70 Years as an Organization – at the 2018 AMBIT Awards Gala

Jessica Best

The AMBIT Awards are unique in a sea of awards shows: in the spirit of data-driven marketing, the KCDMA recognizes great strategy and great creative… but also great results. 22 companies won Gold, Silver or Bronze awar... More...

04.04.18

Invest in Accessibility on Your Website Too!

Lori Beam

When you think about the Americans with Disabilities Act (ADA), you probably picture wheelchair ramps, handicap parking spaces, and braille writing on ATMs making places of public accommoda... More...