Organic search engine optimization (SEO) has enough specialization and technical aspects that it can be overwhelming to owners, the C-suite, and stakeholders outside of the marketing team. Or, worse yet, it is over-simplified and thought to be something easy and that can be done quickly leading to unmet expectations. The mysterious nature of SEO can lead to misunderstanding and frustration. Understanding the high-level principles and some of the important nuanced aspects of SEO success can set the right expectations with executives. This presentation will cover the 13 key things that everyone needs to understand about SEO and will be valuable for marketers and executives alike.
Corey serves as the Vice President of Marketing for Voltage-a full-service digital marketing agency based in Kansas City, MO. He has spent 14 years working in strategic and leadership roles focused on growing both national and local client brands with award winning, ROI generating digital strategies.
In addition to his role at Voltage, he serves on the board of SEMPO as the VP of Cities and previously led the local SEMPO Cities initiative in Kansas City upon founding the KC Search Marketing Conference. His role in establishing the conference was recognized by being presented the SEMPO Skyscraper Award. He is currently a VIP contributor to Search Engine Journal, speaks locally and through North America on SEO and digital marketing topics including at SMX and SEMPO events, and formerly served as co-host of a monthly tech radio show.
He has a passion for learning and sharing knowledge in the digital marketing industry and seeing people connect and make meaningful relationships