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Building a Data-Driven Marketing Plan

The right data will allow you to make strategic decisions…

August 13, 2019, 11:15AM

The right data will allow you to make strategic decisions that help your marketing efforts become more successful. Nearly 90 percent of marketers feel that data is their organization’s most underused asset. How do you incorporate data-driven marketing into your business and start reaping the benefits? MCH Strategic Data will illustrate 5 steps you can take to ensure you’re using data to effectively drive your marketing strategy.

Angela Ridpath, Vice President of Marketing, MCH Data

Angela is an accomplished and recognized thought leader with expertise in integrated marketing, branding, and leadership. She has strong roots in direct marketing, which is grounded in accountability, predictability, and results. She believes every dollar spent on any media channel should benefit a client in return. As the VP of Marketing for MCH Strategic Data, Angela brings that passion to the data industry, helping her clients uncover new and exciting growth opportunities using data and technology. Angela has worked with some of the nation’s largest brands—such as Capital One, T. Rowe Price, McDonald’s, H&R Block, American Century Investments, Walmart and MetLife.



BRIO Tuscan Grille

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502 Nichols Road
Kansas City, MO 64112

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