Clifton Alexander, OWNER/ CREATIVE CHUCK NORRIS, Reactor Design Studio
The pinnacle of good marketing is when an organization is able to surprise and delight its audience. In a world crowded by digital information almost every second of the day, dimensional mail pieces can be a unique way to grab (and keep) your audience’s attention. REACTOR owner and KCDMA Past President Clifton Alexander will dive into the rationale behind sending different types of dynamic and dimensional mail pieces and how to budget properly for your initiative. Whether it’s for direct sales (getting past the gatekeeper) or simply thanking your best clients, dimensional mail can be a creative way to stand out. Join Clifton as he covers the “how, what and why” behind dimensional mail.
A mountain boy originally from southern California, Clifton came to the Midwest to attend the esteemed Kansas City Art Institute. After working for several local agencies in creative roles, he founded REACTOR Design Studio. He has appeared on national television, been featured in countless publications and guided the studio to more than 200 design awards. Clifton regularly speaks to companies and industry groups on topics ranging from branding to creativity to workplace culture. His philosophy that there’s no point in designing something unless it’s awesome permeates the soul of REACTOR and helps the drive to achieve better results for clients. In 2012, Clifton was honored as a Rising Star by KC Business Magazine and in 2015 the firm was named one of the Kansas City’s top 25 small businesses winning the 25 Under 25 award from Thinking Bigger Business Media.
$15 for members
$20 for non-members
8:00-9:30 at Barkley on Feb. 11th.