Are you a marketer that dreams of a central source of truth for all of your marketing investments, online and offline, across multiple partners and channels? Commerce Bank’s marketing organization is on a journey that is building just that – a single source for an enterprise view of the marketing investment impact.
Join Christine Contreras, Commercial Paid Media Strategist & Analytics at Commerce Bank, to learn about:
- Commerce Bank’s marketing analytics roadmap
- Key Success Factors for enterprise-wide alignment on the marketing analytics journey
- Immediate and anticipated proof points that helped guide our journey
Christine Contreras has spent the last decade focused on digital and integrated marketing engagements. From start-ups to multi-million dollar media campaigns for Michelin US and Invisalign, Christine’s experience spans the breadth of the digital landscape. In her current role as a Marketing Strategist for Commerce Bank, she’s focused on their digital marketing efforts for the Commercial segment, leveraging media data and Google Analytics to pull insights and offer recommendations for improvement of channel diversification, optimization and media strategies to achieve business goals. Christine brings a fresh perspective and passion to the data-vertical, helping her team to uncover new and exciting growth opportunities using data and technology.