Whoever said “age ain’t nothing but a number” was wrong. Your age, and more broadly, your generation, can be indicative of certain differences in user behavior. If you take a one-size-fits-all approach with your digital strategy, you might be missing the mark with important audiences.
Join Sarah Bond, Senior Director of Marketing Strategy at Lucky Orange, to learn about:
- How generation impacts the way people get online and how long they stay online
- The platforms to use if you’re trying to reach a specific audience
- Perceptions of different generations and how they could impact your marketing strategy
Sarah is the Senior Director of Marketing Strategy at Lucky Orange, a software company that helps businesses around the world improve website conversion rates. She is responsible for leading all aspects of marketing and communications including product marketing, brand positioning, market research, pricing strategies and communications.
Prior to joining Lucky Orange, Sarah grew her knowledge of marketing, communications and brand strategy through roles at Cerner, Keypath Education and the Northwest Florida Daily News. She spends her days juggling working from home, distance learning and trying to stay sane.