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How to Embrace the Convergence of TV & Digital Video

The average American internet-connected household now owns 10 connected devices…

September 10, 11:30AM

The average American internet-connected household now owns 10 connected devices which has changed the way people watch TV. Today, brands need to plan multi-screen video campaigns. New technology allows advertisers to reach their target audiences wherever and whenever they’re watching. The industry is constantly evolving, adding new data-driven targeting, new platforms and new ways to reach consumers as they snack, binge, or appointment-watch their favorite premium video content online.

Takeaways:

  • Understand how Digital and Television have converged
  • Gain insights into how video consumption has changed
  • Reach consumers using data-driven marketing
  • Create a blueprint for a successful multi-platform campaign strategy

Taylor Curry, Digital Strategist, Spectrum Reach

Taylor Curry is a Digital Strategist for Spectrum Reach and knows how to help business set themselves apart from the pack. Taylor specializes in search and custom solutions to create an online presence that will help companies thrive in the digital space. Taylor earned his Bachelor’s degree in Communications and Business from the University of Kansas.

 

 
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