Why are some brands loved and others ignored? Most brands today understand they must deliver a complete 360-degree customer experience, with all marketing efforts aligned and working in concert. So they invest in the latest technology, track mountains of data and utilize the most effective media channels. Yet, they fail to connect in a meaningful way. Too many brands make us feel indifferent. Or feel nothing at all. But some brands have a certain something—an emotional appeal. They connect. They feel more HUMAN. In this high-energy session, you’ll learn how to take a more human approach to building brands.
Brent Niemuth, President & Chief Creative Officer, J.Schmid & Assoc. Inc.
Brent Niemuth is President & Chief Creative Officer at J.Schmid & Assoc. Inc. in Kansas City, a leading creative marketing agency specializing in building modern brands. Brent has gained a national reputation for challenging industry norms and is known for his unique belief that brands should be more human. He calls his philosophy “Humanity Marketing” which is grounded in recent discoveries in neuroscience. Brent isn’t just a touring speaker on the topics of marketing and branding, basing his opinions on theory alone. He’s still in the trenches every day running an agency that is faced with solving the same problems that you’re faced with. He has real-world examples of what works and what doesn’t. He’s an award-winning designer and has been helping build brands such as Reebok, Jockey, Hallmark, House of Blues, Allen Edmonds, Orvis and Disney Resorts for over 30 years. He is a graduate of the University of Kansas and still claims to be the fifth Beatle.