In the age of eCommerce, YouTube, Snapchat, Facebook, Mailchimp, AdSense, AdWords, and dozens of other marketing platforms, trying to do everything is having a significant impact on our ability to accomplishing actual, measurable results. Marketers are often asked to ensure that a brand is “everywhere”, but is that really the best approach? In this presentation, Sean will discuss the danger of embracing all-encompasing marketing strategies at the risk of spreading time, budget, and resources too thin.
Current Roles: Co-Founder of Ignition90.com and blogger at SocMedSean.com
Experience: Sean has spent much of his 20-year career helping companies connect with their employees and customers by designing and implementing award-winning intranet, social media, and integrated marketing solutions. Over the years, he has worked for a broad range of Kansas City companies including Sprint/EMBARQ, UMKC, Perceptive Software, Intouch Solutions and PlattForm Advertising. He has also led civic organizations in roles such as vice president of community development, Alderman of Ward I, and Acting Mayor for the city of Rockaway Beach, Mo.
In his current role, Sean is the Co-Founder of Ignition90, a Kansas City-based marketing agency that delivers measurable results to clients 90-days at a time. Sean is WordPress advocate, having built Web sites on the platform for more than 10 years and he is passionate about exploring opportunities presented by emerging technologies.
In his spare time, Sean loves to write and has authored/edited more than a dozen books that are published in multiple languages. He currently maintains a blog focused on social media tips and observations at socmedsean.com as well as actively tweets via @socmedsean. He is passionate about the integration of online and offline communications and the positive impacts that can occur when an open dialogue is developed between companies and the consumer communities that they serve.