Announcing KCDMA’s Symposium, a virtual event to keep your marketing data-driven skills top-notch, with an added selfcare feature to keep your mind clear, body relaxed, and creative spirit open. In addition to the three sessions, each registered attendee will receive their own selfcare package, mailed to them by one of our sponsors, Send Something Nice.
Member cost is only $30, and non-member cost is $35.
We are pioneers of a pandemic-era marketing landscape. Now, more than any other moment in recent history, Marketers need to be ready for the unexpected with events, here in the US and across the globe. Technology is evolving at a rapid rate, we need to keep up and utilize it.
At SYMPOSIUM, you will learn from Kansas City marketers about breakthrough creative methods for today’s modern brands, how to extend your customer reach with direct mail, and how to communicate your brands’ competitive advantage.
Extending Your Customer Reach with Direct Mail
Monday, March 1st, 8:30am – 9:00am
You may know Shatto for its specialty milks, cheese curds, or even home delivery, but did you know that Shatto Home Delivery used direct mail to drive impressive growth in 2020? Learn from a local, home town favorite how it elevated its business by increasing direct to the consumer marketing. You’ll be able to use the takeaways to apply to your own company.
Matt Shatto (Owner Of Shatto Home Delivery)
Lance Horton (VP of Kingston Printing)
About Matt Shatto
Mr. Shatto has an extensive background in leading organizations ranging in size from $5 million to $1 billion. Most recently, Mr. Shatto has led Shatto Home Delivery to extraordinary growth as he focused on bringing local food to local customers, direct to door. Over the past 15 years Shatto has worked tirelessly with Shatto Milk Company, a regional dairy, and served as an executive for an international golf organization. In these roles, he has focused his attention on product development, revenue growth, marketing and branding components of each organization. Mr. Shatto also led an effort to evaluate the opportunities associated with selling an organizational asset valued at just over $1 billion. Mr. Shatto has served as a board member and chief executive for a variety of organizations over the past 21 years, both public and private, including the Olathe Public Library as the Kansas City Startup Foundation. Shatto just kicked off his newest venture, LAO Enterprises, which will allow him to work with his three young boys with the hope of building a myriad of sustainable efforts that they can use to get hands-on experience in the world of product development while learning the world of business administration.
About Lance Horton
I went to Pittsburg State University where I played baseball and studied Graphic Communication and Printing Management. After graduation in December of 1999 , I started my career in printing with Henry Wurst Inc in January of 2000, after 4 years with HWI I started my own printing and direct mail marketing company, FreeLance Printing & Mailing Solutions. After a 15 year run I decided to join Kingston Printing to have more capabilities and latest and best technology at my fingertips. I have been there over 5 years now and can’t wait to see what the future holds.
Breakthrough Creative for Today’s Modern Brands
Wednesday, March 3rd, 8:30am – 9:00am
Right now, many brands are seeing a surge in growth. What about your brand? Is your creative presentation doing its job? Now is not the time to get stuck in a rut or let your legacy process hold you back from creating new, fresh ideas relevant to today’s realities. Just like the world around us, change is happening in consumer behavior, and so should your messaging.
We believe (and have proven) that creative should DISRUPT, DELIGHT and DRIVE behavior.
Learn storytelling techniques that will improve your marketing efforts from one of the top creative agencies in the industry. You’ll be able to start using these methods tomorrow.
Competitive Advantage in Commoditized Industries
Friday, March 5th, 3:30pm – 4:15pm
Digital marketing fields aren’t dead — they’re commoditized. In a world where search and digital marketing companies are a dime a dozen and brands tout bland “unique selling propositions” that aren’t unique at all, how can you avoid drowning in the sea of sameness? What are you doing that’s any different from every other digital firm? In this talk, you’ll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search and other online marketing efforts. You’ll leave with actionable tips and homework to help your brand stand out — and that you can use with clients to help them find their competitive edge, too.
Managing Director of Discoverability
Optional Happy Hour Kits
Happy hour kits must be ordered by Friday, February 26. Kits will be available for pick up March 1-4 at Mike’s Wine & Spirits, 1110 Westport Road Kansas City, MO 64111.
- $20 – Local Beer
- 10 craft beers from local breweries like Torn Label, Crane, Martin City, Boulevard, KC Bier Co, City Barrel
- $20 – The Paloma by TILL (serves 3)
- 5 oz. TILL Vodka
- Lime Wedge, juiced
- 5 oz can Grapefruit Q Mixer
- Garnish: Lime wheel and striped paper straw
- $30 – Horse Feather By Rieger (serves 4)
- 3oz Rieger Whiskey
- 3oz ginger beer
- Dash Angostura
- Lime Garnish
Thank you to our generous sponsor: