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KCDMA Presents David Cacioppo and Neil Watkins: The Marketer’s Guide to GDPR

You’ve heard the term. You know it’s coming. But have…

August 14, 2018, 11:15AM

You’ve heard the term. You know it’s coming. But have you given thought to how, or if, GDPR is going to impact your marketing efforts?

Starting May 25th, the European Union General Data Protection Regulation (GDPR) gave consumers control over how their personally identifiable information is obtained, used, and shared. This legislation is primarily significant for companies doing business with or marketing to individuals who are part of the EU, but it should serve as a warning flag for all marketers: consumers increasingly want ownership of their data, and we ought to be prepared to give it to them.

Join emfluence and Asureti for a discussion how GDPR could affect marketers of all types and sizes. Starting with an overview of the legislation and to whom it applies, we’ll explore how GDPR could shake up standard digital marketing practices, what language marketers need to include in their communications forms, and what happens if/when we get GDPR requirements wrong.

Speaker Bios:

David Cacioppo, Present/CEO of emfluence

As President and CEO of emfluence, David’s role is to provide vision for the digital marketing agency and the emfluence Marketing Platform. David has over 20 years of experience in advertising and marketing with a current focus on digital marketing technology and tactics. He is a rare combination of technical expert and communicator.

Neil Watkins, Co-Founder/COO of Asureti

As co-founder of Asureti, Neil leverages his practiced, real-world experience, knowledge, and insight across a broad variety of business challenges for his clients. Neil’s experience includes leading technology, security, compliance, and risk management teams across insurance, healthcare, technology and legal industries for nearly two decades.

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