You’ve done it! Your campaigns are scheduled and targeted, and ad groups are aligned to your offerings with carefully crafted keywords and ad copy. Time to sit back and watch the results come in, right? Not so fast! No paid search campaign is ready to go without a full array of Ad Extensions.
Ad Extensions are add-ons to your ad copy that can increase your performance, including through improved clickthrough rate and higher likelihood of conversion. Simply put, ads with more information that make use of more pixels tend to perform better than ads that don’t. Join Erik Dahlstrom, Paid Media Strategist at emfluence, for a marketer’s take on which extensions to use, when to use them, and how to get the biggest return on your budget.
Paid Media Strategist, emfluence
Erik Dahlstrom implements and influences paid media strategy for emfluence’s digital marketing agency clients. He places and optimizes digital paid media campaigns, including paid search on Google and Bing, Google Display Network, paid social media on Facebook, Twitter, and LinkedIn, and just about anywhere else you can buy ad placement on the internet. He has been in digital media for more than 13 years, working across a number of verticals. He’s also known for his British spelling nomenclature, fervent Arsenal fandom, and adorable golden doodle Ramsey.