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The Power In Your Network: Best Practices in Nonprofit Marketing

Every day, nonprofit leaders give the best of their time…

May 23, 9:00AM

Every day, nonprofit leaders give the best of their time and talent to our Kansas City communities –
often with limited resources. Join the Kansas City Data-Driven Marketing Association (KCDMA) to
explore inspiring campaigns and learn how to increase return on your marketing investment.

Pulling from the power of KC’s unparalleled network of nonprofit community relationships, you’ll
explore marketing strategies and tips you can put into practice right away. Our expert speakers will
share best practices in nonprofit storytelling, direct mail cost savings, email marketing, and donor
communications. We’ll also discuss the planning – and execution – of an exciting new campaign
launched by Rose Brooks Center.

Join your peers in the KC data-driven marketing and nonprofit communities for this can’t-miss event.

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Session One: Storytelling in Appeals and Campaigns

Storytelling is great. Storytelling that incites action and motivates donors to give to your cause is even better. Learn practical, useful tips for interviewing, writing and sharing stories. Discover how to weave them seamlessly into your case statements, newsletters and major gift solicitations. You’ll learn to write your donors into every story you tell.

Merritt EngelMerritt Engel/Monica Tiffany

Merritt Neil is a direct marketing strategist, copywriter and trainer. She specializes in providing measurable results for clients through a range of marketing channels, print and digital. She regularly consults and writes for both for-profit and nonprofit national organizations, including the Veterans of Foreign Wars and the University of Kansas Physicians Group and Hospital. Merritt serves on the faculty at Rockhurst University, where she developed and teaches the Marketing and Technology Trends course. She is a past president of the Kansas City Direct Marketing Association. KCDMA named Merritt “Direct Marketer of the Year” in 2012.

Monica Tiffany specializes in developing an effective communications strategy for companies and organizations. She has written for Shriners Hospitals for Children, National Geographic, Susan G. Komen for the Cure and the American Red Cross, to name a few. Monica served as VP of Marketing and Communications for the Association of Fundraising Professionals — Mid-America Chapter. She currently serves as Marketing Consultant on the CASA of Jackson County Board and is a member of the Reach Out and Read KC Community Council.

 

Session Two: A Tale of Two Donor Segments: Millennial and Women’s Philanthropy Impact

Are you ready to drill down into two donor segments that are on the rise? Are you ready for the next generation of donors to your organizations? Millennials are now the largest generation in the work force and they are doing anything but philanthropy as usual. And the future is skewing female as women donors are on the rise and exerting a strong influence over the sector, viewing impact through a gender lens, and in a more holistic way than in the past. Learn how to cultivate, engage and steward these two donor segments to create a deeper relationship with your organization for years to come.

Katie Lord

Katie Lord has been in the nonprofit sector her entire career and is currently Vice President of J Byrne, Pelofsky + Associates.  Katie brings to ByrnePelofsky a strong background in development planning and training, marketing, corporate and major gifts, fundraising and board development.  She has worked closely with major donors, corporations, small businesses, civic organizations and volunteer groups throughout her career. Katie is also a BoardSource Certified Consultant in board governance.

Katie is active in the Kansas City community through multiple leadership positions across multiple organizations.  She is Chair of the Community Volunteers and Grants Committee of Junior League of Kansas City, a member of the Kansas City Chamber of Commerce Centurions program and a member of the Fox4 Love Fund Young Professionals Board. She lives in Olathe with her husband, daughter and two furbabies.

Session Three: Be Smart, Stay Smart. Maximizing ROI on Mailing Services and Postage

Personalized Direct Mail continues to play a valuable role in the multichannel communication strategies of nonprofits. Successful direct mail fundraising campaigns, newsletters and event announcements remain crucial to the ability of most nonprofits to fulfill their mission.  

At this session, you will learn how to make sure your direct mail campaign delivers the maximum return possible to your organization. We will review some well-known rules, as well as introduce you to some practices often overlooked which can help you increase your return on mailings. Think your mailings are too small to get postal discounts? Probably not. This session will show you how to mail smarter, save money and navigate the United States Postal Services requirements of using Nonprofit Postage Rates.

Brent Fuson

Brent Fuson began his career in marketing database management and direct mail production when he joined Marketing Communications, Inc (MCI) in 1983. He held various client service and management positions during his 17 years with the firm, which is now known as Harte Hanks Kansas City. He then joined the Direct Marketing Group within DST Output where he was a sales director for 15 years. He has been a client project manager at KC Presort since 2016.

Brent is a long time member of the Kansas City Direct Marketing Association, serving several years on the Board of Directors, and as President in 1996. He was honored by the Association in 2002 as the recipient of its Direct Marketer of the Year award. He spends most of his time helping clients at KC Presort save time and money on their direct mail projects, including work with Kansas City area nonprofits to find maximum cost efficiency on production and postage expense for all types of mailings.

Session Four: Email and Automation for Nonprofits

Email touches almost every aspect of nonprofit communications, but it can become a check off the to-do list when you’re a team of one or a few with limited time and resources. A thoughtfully executed automation strategy can feel like another member of your marketing team, nurturing potential donors and supporters without taking up valuable time and resources week after week. In this session, you’ll learn about the roles email should play in a multi-channel communications strategy, and what you can do to turn email from a check off your to-do list to a truly engaging, conversion-driving tool.

Sara Theurer

Sara uses her extensive digital and email marketing experience to help her clients do two things: use technology in a smart way and spend less money for more (and better) results. There’s a science to email marketing, and by working with a client as a partner—not just a technology provider—Sara can dig into the business, the strategic objectives, and the data to produce concrete, measurable and revenue-driving results. Her email marketing knowledge has not only given her the expertise to help clients succeed, but also deliver insight and best practices to larger audiences. Speaking highlights include the emfluence Marketing Conference (presented the last four years), KU Digital Marketing Summit, and co-teaching email marketing classes at Johnson County Community College.

Session Five: Rose Brooks is Here – A Case Study

Marketing and Brand Strategy are important to any organization, helping them to identify what kind of image is received by customers and investors. For nonprofit organizations, the audience widens even more, including customers (aka clients), investors (aka donors), volunteers, the general public, community partners, collaborators, and the list goes on.

In this session, we’ll identify the challenge Rose Brooks identified by walking through the years of brand strategy and testing that led to Rose Brooks Center’s “Rose Brooks is here” campaign. We’ll explore why it was needed, how it was conceived, and how it is creating more powerful relationships with partners, donors, influencers, and clients. “Rose Brooks is here” has become the starting point of every Rose Brooks story, while asking those who are moved to join the cause, and is a beacon of hope for every victim and survivor.

Scott Mason

Scott Mason began his work in the nonprofit sector in 2006, as a volunteer for Rose Brooks Center. His previous professional experience spanned 14 years, as a Program Manager and Trainer at Sprint… making his transition to nonprofit work an act of trust. Within a year after his volunteer journey started, he left his for-profit career to explore work at Rose Brooks Center. Today, Scott is Rose Brooks Center’s Director of Donor Stewardship and Marketing. With over 12 years of experience in social services and the arts, following 14 years in business solutions, Scott is inspired by creating content that illuminates an agency’s voice, while working with others to develop solutions that raise critical funds, engage communities, and move people to action.

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250 Richards Road
Kansas City, MO 64116 United States

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