Whitepapers are an oft-suggested tactic that knowledge-based organizations use to establish a foundation of editorial authority, encourage engagement and garner leads. Join the Signal Theory team as they discuss how they use FoodThink, their proprietary longitudinal study that explores America’s attitudes and beliefs about food, to nurture high-potential leads toward greater engagement and consideration.
Kent Stones, Senior Director of Business and Brand Strategy
Bridget Egan, Content Strategist
Chase Fortune, Content Strategist