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Thriving and Inspiring the Art & Soul of Kansas City

How does an art museum grow a membership base when…

May 14, 11:15AM

How does an art museum grow a membership base when admission is free? Angela Pritchett and Sara Hale at The Nelson-Atkins Museum of Art will reveal how the 85-year-old organization rebranded their membership campaign in 2018 to emphasize why people are members and how much they value that shared community.

Three key takeaways from the presentation:

1. How Nelson-Atkins created a culture of philanthropy by pivoting from membership perks to member impacts.
2. Communicating a declaration of united beliefs.
3. How the Nelson-Atkins front line helped shape content across all channels.

 

Sara Hale
Development Manager, Society of Fellows
The Nelson-Atkins Museum of Art

Sara joined The Nelson-Atkins Museum of Art as their Development Manager, Society of Fellows in October of 2018. Sara has worked in the nonprofit sector for over a decade and loves the field. Prior to the Nelson-Atkins, Sara worked in higher education, child welfare, and at the Kemper Museum of Contemporary Art. She is responsible for managing members who give $1,250 – $25,000 annually and is responsible for achieving a $1.5 million revenue goal. Sara is the mother of 3 – a set of twin boys (6) and a little girl (4) and is currently finishing up her Master’s degree in Management at Rockhurst University in Kanas City. Sara grew up visiting the Nelson-Atkins and pinches herself every day that she works in such an important and iconic museum.

 

Angela Pritchett
Digital Marketer
The Nelson-Atkins Museum of Art

Angela joined The Nelson-Atkins Museum of Art in 2011 and now serves as a Digital Marketer managing social media and implementing marketing strategies that enhance how visitors engage with the museum. She also is part of the team that plans promotes and produces the museum’s popular monthly Third Thursday arts, music, and cultural event. In addition to being on the SMCKC board as membership Co-Chair, Angela is actively involved in Creative Mornings Kansas City and a champion of Kansas City’s bike/walk community. When she’s not riding bicycles up Rockhill Road, she can be found at a local concert venue or taste-testing her way through new bakeries and coffee shops. She lives in Waldo with her husband Michael and cat Voldemort – yes, that is his name and he’s truly as evil as his namesake.

 

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